As much as we want to believe ourselves and others act in rational ways, the truth is that humans rarely do so. Why we act in irrational ways is a question that behavioral economist Dan Ariely explores in his work and it’s also the focus of the questions he answers in his book, Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.
Content marketing is a wonderful tool for informing your audience and ultimately, moving potential customers through the funnel to conversion. Sadly, most marketers approach content marketing in the wrong way. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer addresses the biggest issue with the way most are executing their content marketing efforts.
We all take on shadow work in addition to the traditional work we do at our day jobs and at home. Why is this unseen work filling out lives and what can we do about it? Here’s a look at Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day and how it impacts us all.
The Internet has brought about huge change in our world. Knowledge is more easily available now than at any time in our history. But with the widespread availability of information that the Internet brings, do we really know more than ever before? The Internet of Us: Knowing More and Understanding Less in the Age of Big Data explores just that question.
As Minnesotans, we all have common icons we bond over. Prince, Bob Dylan, the Minnesota State Fair, and many more. Now you can share that love for the people and places we call our own, with the Minnesota sticker pack for iPhone. Here’s you can get your hands on it.
Throughout history, the world has seen incredible change thanks to great ideas. These insights often seem to come out of nowhere. Not simply minor updates to current inventions or ways of thinking, but truly transformative ideas that change the course of human history. But where do they come from? That’s exactly the question Steven Johnson explores in Where Good Ideas Come From: The Natural History of Innovation.