Review: Why You Eat What You Eat by Rachel Herz, PhD
We eat every day to survive (and maybe because we’re bored) but how much do we really understand about our relationship with the foods we consume? Why You Eat What You Eat explores our interactions and attractions to food. Here’s a deeper look.
Review: Irrationally Yours by Dan Ariely
As much as we want to believe ourselves and others act in rational ways, the truth is that humans rarely do so. Why we act in irrational ways is a question that behavioral economist Dan Ariely explores in his work and it’s also the focus of the questions he answers in his book, Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.
Review: They Ask You Answer by Marcus Sheridan
Content marketing is a wonderful tool for informing your audience and ultimately, moving potential customers through the funnel to conversion. Sadly, most marketers approach content marketing in the wrong way. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer addresses the biggest issue with the way most are executing their content marketing efforts.
Review: Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day
We all take on shadow work in addition to the traditional work we do at our day jobs and at home. Why is this unseen work filling out lives and what can we do about it? Here’s a look at Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day and how it impacts us all.
Review: The Internet of Us: Knowing More and Understanding Less in the Age of Big Data
The Internet has brought about huge change in our world. Knowledge is more easily available now than at any time in our history. But with the widespread availability of information that the Internet brings, do we really know more than ever before? The Internet of Us: Knowing More and Understanding Less in the Age of Big Data explores just that question.
Review: Where Good Ideas Come From by Steven Johnson
Throughout history, the world has seen incredible change thanks to great ideas. These insights often seem to come out of nowhere. Not simply minor updates to current inventions or ways of thinking, but truly transformative ideas that change the course of human history. But where do they come from? That’s exactly the question Steven Johnson explores in Where Good Ideas Come From: The Natural History of Innovation.