Content marketing is a wonderful tool for informing your audience and ultimately, moving potential customers through the funnel to conversion. Sadly, most marketers approach content marketing in the wrong way. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer addresses the biggest issue with the way most are executing their content marketing efforts.
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The Evolution Of The Strategic CMO – The job of CMO is changing. The traditional brand ambassador duties have been replaced with a number of new responsibilities. Take a look at this infographic and report showing the perception and realities of the recent changes CMOs are experiencing. CMO Council
Influencer marketing has the ability to give additional lift to our marketing programs and bring about greater success. As the trend has grown, marketers have harnessed (or at least attempted to) this tactic for numerous reasons. What are the most important aspects of influencer marketing? The biggest benefits we can gain from it? Let’s take a look.
Reviews are a huge part of why we buy the items we choose to buy. 88% of consumers trust online reviews as much as personal recommendations, which shows why online retailers put so much effort into making them available for potential customers to view.
Product reviews are a prominent part of all Amazon item listings. Those with the highest and greatest number of reviews outsell the rest by a large margin. But Amazon just made a change that could have a big impact on the ability for many to get reviews. Here’s what happened and why it’s bad for business.
Influencer marketing offers the ability to harness the power of those who have great influence and further your campaigns. Agencies are pushing this newly hyped marketing tactic like crazy and constantly touting the potential rewards. With big growth there’s a critical element that most agencies have been missing. To prove the value of influencer marketing this must be addressed.