The Evolution Of The Strategic CMO – The job of CMO is changing. The traditional brand ambassador duties have been replaced with a number of new responsibilities. Take a look at this infographic and report showing the perception and realities of the recent changes CMOs are experiencing. CMO Council
Influencer marketing has the ability to give additional lift to our marketing programs and bring about greater success. As the trend has grown, marketers have harnessed (or at least attempted to) this tactic for numerous reasons. What are the most important aspects of influencer marketing? The biggest benefits we can gain from it? Let’s take a look.
Reviews are a huge part of why we buy the items we choose to buy. 88% of consumers trust online reviews as much as personal recommendations, which shows why online retailers put so much effort into making them available for potential customers to view.
Product reviews are a prominent part of all Amazon item listings. Those with the highest and greatest number of reviews outsell the rest by a large margin. But Amazon just made a change that could have a big impact on the ability for many to get reviews. Here’s what happened and why it’s bad for business.
Influencer marketing offers the ability to harness the power of those who have great influence and further your campaigns. Agencies are pushing this newly hyped marketing tactic like crazy and constantly touting the potential rewards. With big growth there’s a critical element that most agencies have been missing. To prove the value of influencer marketing this must be addressed.
When it comes to conversion rates, we often hear email marketers tout the fact that their favored form of marketing converts at a rate higher than others. They love to tell everyone they beat the rest and how email is the best investment for those looking to convert. But while the numbers may be true, they don’t tell the whole story. Stop bragging email marketers, your conversion rates aren’t as impressive as you make them seem.
As soon as marketers began to realize the power of influencer marketing they took to it and ran. It allows you to harness the power of those that already have a relevant audience and can really increase the success of your campaigns. Though influencer marketing has become popular, most failed to consider ethical and legal questions involved in working with influencers. This has lead some to get into big trouble with the FTC. To keep from getting your company and clients in trouble, here’s what you need to do.