Influencer marketing offers the ability to harness the power of those who have great influence and further your campaigns. Agencies are pushing this newly hyped marketing tactic like crazy and constantly touting the potential rewards. With big growth there’s a critical element that most agencies have been missing. To prove the value of influencer marketing this must be addressed.
When it comes to conversion rates, we often hear email marketers tout the fact that their favored form of marketing converts at a rate higher than others. They love to tell everyone they beat the rest and how email is the best investment for those looking to convert. But while the numbers may be true, they don’t tell the whole story. Stop bragging email marketers, your conversion rates aren’t as impressive as you make them seem.
As soon as marketers began to realize the power of influencer marketing they took to it and ran. It allows you to harness the power of those that already have a relevant audience and can really increase the success of your campaigns. Though influencer marketing has become popular, most failed to consider ethical and legal questions involved in working with influencers. This has lead some to get into big trouble with the FTC. To keep from getting your company and clients in trouble, here’s what you need to do.
The internet has allowed agencies to grow their offerings and created the digital marketing agency. It’s allowed businesses to grow their reach beyond just local markets and work globally. This lessens local competition and brings opportunities to work with brands we wouldn’t have the ability to do so with locally. While this opportunity is awesome, forgetting your local market is a huge miss that many marketing agencies are making. Here’s why missing local opportunities is hurting your potential.
Change happens. Sometimes it’s for the better, other times for the worse. Change is constant. Without it, we’d be standing still and failing to move business forward. As I’ve experienced change in the work world, it’s become clear that there are two ways people react when change arises. Two types of people: complainer or conqueror. The question is; which one are you?
Trust is huge when it comes to buying. If you don’t trust a product or brand, you’re pretty unlikely to purchase it. We don’t start out trusting of every brand we come across, though we do have a bit of a baseline trust of most brands in many cases. Generally our overall trust is built through consuming information about the brand or product. So where do consumers find that trust and what causes them to take action? Have a look.