Does It Help When I ‘Like’ My Company Facebook Posts?
Apr10

Does It Help When I ‘Like’ My Company Facebook Posts?

Does It Help When I 'Like' My Company Facebook Posts?

With Facebook page post reach decreasing for many brands over the years, companies look to do anything they can to increase their reach (try posting content your audience really wants to see, rather than just what you want them to see). In hoping to increase the success of their company posts we often see employees Liking everything they share. While employees may think they’re helping out, they really aren’t. Here’s why.

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How To Get The Most From Cinemagraphs On Facebook
Mar25

How To Get The Most From Cinemagraphs On Facebook

How To Get The Most From Cinemagraphs On Facebook

Cinemagraphs are awesomely engaging content. They draw the attention of your viewer in a way that static images and standard video can’t.

While the process of creating them can be a challenge without the right software and know-how, creating them isn’t the only step that takes planning. Promoting your cinemagraphs on social needs thought too. Here’s how to get the most from your cinemagraphs on Facebook.

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Facebook Reactions: What Marketers Need To Know
Feb24

Facebook Reactions: What Marketers Need To Know

Facebook Reaction Buttons

It’s official, today Facebook rolled out Reactions to all users across the globe! In addition to Liking a post, you can now respond with Love, Haha, Yay, Wow, Sad, and Angry. Facebook reactions give users even more ways to share how they feel, quickly and easily.

In addition to allowing Facebook users to share their reactions with more than just ‘Like’, these new changes will impact marketing too. Check out what the new Facebook Reactions mean to marketers.

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The New Facebook Notify: What It Means To Marketers
Nov12

The New Facebook Notify: What It Means To Marketers

Facebook Notify

Yesterday, Facebook announced the launch of Notify. The new app alerts people of timely news from the sources they care about most. Simply select the sources you want to follow and be alerted to important news right on your phones lock-screen. Swiping notifications will bring the user right to the story on Facebook.

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Study: Here’s What People Engage With On Facebook
Nov12

Study: Here’s What People Engage With On Facebook

Study: Here's What People Engage With On Facebook

Engagement on Facebook is what makes the site run. It’s also what marketers strive for most. Through all the changes to the newsfeed and content distribution, engagement has continued to be the key in getting your content seen. The more people engage with it, the more people see it.

So how do you get the most engagement from your Facebook posts? Post the most engaging types of content, right? Here’s what they are.

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Facebook Adds Reactions: What Marketers Need To Know
Oct09

Facebook Adds Reactions: What Marketers Need To Know

Facebook Reaction Buttons

Last month, Mark Zuckerberg hosted a Q&A from Facebook headquarters. During the event, he commented on many members want to be able to react to posts with more than a simple ‘Like’. Zuck shared that Facebook is working on adding functionality to allow users to indicate a greater range of emotional connection with posts (most news sources incorrectly reported that Mark had said a ‘Dislike’ button was on the way; apparently they didn’t bother to listen to his comments as he never said this). And now it’s here.

Yesterday, Facebook announced that they’ve begun testing new Reactions. These Reactions, shown above, give users a better way to show how they really feel about a post. Now they can show the sadness a post about your poor health brings or how angry people that litter make them. They can also celebrate things they love seeing. No longer will they have to comment with, “I wish I could like this twice!” Instead, they can use the ‘Wow’ or ‘Love’ reactions.

As with all changes to Facebook, they will likely have an impact on digital marketers. Here’s what you need to know.

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