Over the past couple years, Facebook has made a number of changes which have resulted in lower reach for business pages. While these changes have meant a better experience for Facebook users (the entire point of instituting them), businesses have been up in arms about the lessened reach which resulted.
If you’re someone who has been impacted by a drop in reach, get ready. Facebook reach is about to drop again. But don’t get upset. It’s a good thing. Here’s why.
Unless you’re a B2C brand, chances are you haven’t invested much in Pinterest. For most, it’s a place you go to look at products. A visual place with a million things to buy, and if you don’t have something to sell, you wouldn’t think about posting it on Pinterest. But it has the ability to do so much more. Here’s a look at how you can use Pinterest to drive traffic and interest in anything online.
We all want to build better social followings. The relationship we have with our followers is key to the success we see on social. We spend a ton of time building a following and connecting with them but there are some annoying actions that can hurt our social health. Here are the most offensive actions that you need to avoid.
Social media engagement is huge. Without it, there’s no reason to be on social. But while marketers crave engagement, recent changes to social networks have often made it harder to get the same engagement rate we use to grab. Fear not! You can increase your Twitter engagement by 110% or more using this simple form of content few businesses are using.
Every time Facebook or any social network makes an update of any kind, it’s almost instantly met with cries from the marketing community. Every update seems another move to kill off social media marketing and bring an end to the world. Facebook just announced a new update to the timeline, and this one is sure to really make many marketers mad. Fear not, these changes aren’t as bad as many think. Here’s why this Facebook update isn’t a bad thing.
Quality copy has a huge impact on the success of social ads. Crafting messages that appeal to viewers is an obvious goal, but sometimes small nuances can have a big effect on the performance and return of our social media advertising. There are many factors that can influence success. Here are 7 tips for writing better Twitter ad copy, from Twitter themselves.