Google AMP rolled out just a couple months ago and many marketers took little notice. This light-weight and mobile-focused website structure offers a better user experience than the weighed-down resource-intensive stuff most of us are use to, but it got little attention from most in website and marketing circles after release. That’s all about to change with the latest announcement by Google last week. Here’s why you can’t keep ignoring AMP.
The internet has allowed agencies to grow their offerings and created the digital marketing agency. It’s allowed businesses to grow their reach beyond just local markets and work globally. This lessens local competition and brings opportunities to work with brands we wouldn’t have the ability to do so with locally. While this opportunity is awesome, forgetting your local market is a huge miss that many marketing agencies are making. Here’s why missing local opportunities is hurting your potential.
Customer behavior offers a wealth of information, if you know where to look. Our own websites can tell us quite a bit about what’s happening and show opportunities to better serve our visitors. With the help of Google Analytics we can see how people are using our site and then make changes to help them find what they need easier. While GA offers countless ways to see how your site is being used, let’s look at your internal website search and the great insight it offers.
No one loves seeing advertising online (well other than those few and far-between campaigns that really make us laugh). To stop their intrusion on our viewing, ad-blocking software has become increasingly popular. A new report from Adobe and one of several startups helping publishers fight ad blocking found that 198 million people globally are now blocking ads, up 41% from 2014. It’s obvious that ads are an annoyance to many. But what if we blocked them all? What might happen to the web as we know it?
It’s no secret that people hate online ads. They cover many of the websites we visit. To deal with the problem, many have turned to ad blocking software. Ad-blocking software will cost advertisers more than $22 billion this year and that number will continue to climb as more begin utilizing such browser add-ons.
It’s obvious that ads are a problem and people really hate them. But we’re blaming the wrong party. It’s not the ads that make for a horrible website experience. It’s those running the websites we should be upset with.
Years ago, link building was the thing to do if you wanted your website to be found. Much of how a site was ranked in search was based on how many backlinks it had and to a point, it still is. Search engines reasoned that those with the more sites linking to them must have fairly good authority and ranked them highly because of it.
Soon it became common practice for marketers to focus on generating as many linkbacks to their own website as possible. Tools like Scrapebox made creating hundreds or thousands of links possible in minutes. Search engines wised up and began including far more elements in their ranking algorithms than simply linkbacks and the importance of building links became less.
While a recent study by Moz found that backlinks are still important, the practice of building links for SEO is dead. Here’s why it needs to be laid to rest.