Digital Marketing News: January 9th-13th, 2017

The Evolution Of The Strategic CMO

The Evolution Of The Strategic CMO – The job of CMO is changing. The traditional brand ambassador duties have been replaced with a number of new responsibilities. Take a look at this infographic and report showing the perception and realities of the recent changes CMOs are experiencing. CMO Council

Google Adds “Trending in the News” Autosuggest on Mobile – Google has now added trending news topics to search suggestions on mobile. Tending news around topics a users search for will appear along with other suggested searches as before. TheSEMPost

Google Confirms Rolling Out The Mobile Intrusive Interstitials Penalty – Does your mobile site use interstitials popups? Better check. Google has just rolled out their Mobile Intrusive Interstitials Penalty. Learn more about it and how to keep from being penalized. Search Engine Land

Twitter Shutting Down 6 Month Old Dashboard App – After just 6 months in existence, Twitter will be shutting down their Dashboard app. This mobile app and website allowed brands and users to monitor conversations around their Twitter account and was a handy tool for keeping track of what was happening.  Social Media Today

Google Showing Rich Cards In Over 10% Of Search Results – Rich Cards have grown on Google and are now displayed in 10% of search results, according to Google tracking tool Rank Ranger. Adding elements that may be used in Rich Cards is a great way to help your website be seen more in search and grow your organic traffic. Search Engine Roundtable

Study: Gen Z more Discriminating, More Advertising-Resistant Than Gen X or Y – Different generations discriminated against advertisements in different ways. A recent study from Kantar Millward Brown looked at how different generations see advertisements and gives insights for those looking to target people within specific generations of customer. Marketing Land

Facebook Testing Multiple Instant Articles In One Post – Facebook will begin testing a new way to display multiple Instant Articles within a single post. Beginning January 12th, the social network will roll out this new way for publishers to package multiple articles with a cover image or video in a single post. This is one more way for brands to reach their audiences in an easy to consume mobile format. Facebook

Yahoo Renames Itself as ‘Altaba’, CEO Marissa Mayer Resigns – The Verizon buyout of Yahoo is about to be complete after a Securities and Exchange Commission filing confirms the company will be rebranded as Altaba. Now former Yahoo! CEO Marissa Mayer has resigned and most of the board is being replaced too. It’s a sad ending for a company that was once an internet leader. Search Engine Journal

Google to Automatically Add Call Extensions to Mobile Ads in February – Starting February 6th, Google will automatically add Call Extensions to all mobile ads within AdWords. This change should increase the number of calls to a business by up to 19%. They’ll add the extension by searching the landing page for a phone number. Those that would like may opt out of this automation. Search Engine Journal

Introducing: The Facebook Journalism Project – Facebook has just announced a new program to build stronger ties between the social network and the news industry. The Facebook Journalism Project will allow members to collaborate development of news products, offer training and tools for journalists, plus training and tools for everyone. Facebook

Instagram Bringing Business Insights and Ads to Stories – With more than 150 million Instagram users viewing stories each day, it was silly to think the social network would add ads. That time has come. In addition to new ads in Stories, Instagram is also adding Story Insights, to help businesses better understand the impact they’re having. Instagram


Like this digital marketing news roundup? Would you like to read one each week? Let me know and I’d be happy to keep you up to date with the latest announcements and news bits from the digital marketing world.

Author: Ben Brausen

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