Unless you’re a B2C brand, chances are you haven’t invested much in Pinterest. For most, it’s a place you go to look at products. A visual place with a million things to buy, and if you don’t have something to sell, you wouldn’t think about posting it on Pinterest. But it has the ability to do so much more. Here’s a look at how you can use Pinterest to drive traffic and interest in anything online.
Influencer marketing has the ability to give additional lift to our marketing programs and bring about greater success. As the trend has grown, marketers have harnessed (or at least attempted to) this tactic for numerous reasons. What are the most important aspects of influencer marketing? The biggest benefits we can gain from it? Let’s take a look.
Reviews are a huge part of why we buy the items we choose to buy. 88% of consumers trust online reviews as much as personal recommendations, which shows why online retailers put so much effort into making them available for potential customers to view.
Product reviews are a prominent part of all Amazon item listings. Those with the highest and greatest number of reviews outsell the rest by a large margin. But Amazon just made a change that could have a big impact on the ability for many to get reviews. Here’s what happened and why it’s bad for business.
The internet has changed everything in our world, especially the way we work. Where few use to be able to dream of working from home or anywhere they pleased, the internet now makes it possible to put in a days work from anywhere on the planet you work best.
But while a growing number of workplaces are allowing employees to work remotely, there are still those that aren’t okay with the idea. Here’s why some bosses aren’t cool with employees working remotely.
We all want to build better social followings. The relationship we have with our followers is key to the success we see on social. We spend a ton of time building a following and connecting with them but there are some annoying actions that can hurt our social health. Here are the most offensive actions that you need to avoid.
Social media engagement is huge. Without it, there’s no reason to be on social. But while marketers crave engagement, recent changes to social networks have often made it harder to get the same engagement rate we use to grab. Fear not! You can increase your Twitter engagement by 110% or more using this simple form of content few businesses are using.
Launching a startup is difficult. You need explosive growth to gain the scale to gather the interest of investors and make your business thrive in this tough new world. But the growth that would satisfy a typical business simply isn’t enough for most startups. To achieve the kind of growth startups need to succeed, you need something that propels you ahead at exponential speeds. Something that gives you an explosion right off the line. Traction: How Any Startup Can Achieve Explosive Customer Growth shows you how to achieve that kind of growth.
Google AMP rolled out just a couple months ago and many marketers took little notice. This light-weight and mobile-focused website structure offers a better user experience than the weighed-down resource-intensive stuff most of us are use to, but it got little attention from most in website and marketing circles after release. That’s all about to change with the latest announcement by Google last week. Here’s why you can’t keep ignoring AMP.