We’re constantly told that Big Data has the ability to change our world. It’s true, but it also has the ability to show us the truth about the world we already live in. Here’s a look at Everybody Lies: Big Data, New Data, and What The Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz and the truth Big Data brings.
Understanding your market is a must for all marketers. It’s nearly impossible to sell to people if you don’t know who might be interested in your products. For years marketers have identified their market and connected with customers by building profiles of the people they believed were their buyers. While these profiles are helpful, there’s a more profitable way. Learn how big retailers are making use of personal buyer profiles for big profits.
Everywhere we turn there are those talking about how blockchain holds the power to transform the world we live in. But how will it do it, what are the challenges, and how can we make it happen? Authors Don Tapscott and Alex Tapscott explore these topics in Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World.
Have you seen a sudden drop in conversions starting in October 2017? You aren’t alone, but there’s a likely culprit. This is the source of your slowed success.
We eat every day to survive (and maybe because we’re bored) but how much do we really understand about our relationship with the foods we consume? Why You Eat What You Eat explores our interactions and attractions to food. Here’s a deeper look.
Twitter is shaking things up with the recent announcement that they’re testing an increased character limit of 280. But do more characters mean a chance for increased marketing success? Most likely not. Here’s why.
As much as we want to believe ourselves and others act in rational ways, the truth is that humans rarely do so. Why we act in irrational ways is a question that behavioral economist Dan Ariely explores in his work and it’s also the focus of the questions he answers in his book, Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.
Growing your social following and increasing engagement has been a challenge for most businesses. There are plenty of promotional tools, but they’re often confusing and hard for inexperienced users to utilize. Twitter is testing automated account promotion to ease the challenges and time commitment for brands and businesses. Here’s how.