Facebook was built on sharing. It’s a place to connect and show off your latest thoughts, photos, videos, interesting articles, and more. Every minute, Facebook users share 293,000 statuses, 136,000 photos, and 510 comments.
With all that interaction, you’d think it’d be a great place to share opinions and influence others. Think again. Here’s how Facebook works and why it’s a poor place for opinions.
Modern analytics give marketers countless data points to show performance. From impressions to conversions, CTRs to CLV, reach and return, we can report on just about anything we want within our digital marketing programs. But with such an abundance of data, how can an agency know which data points to report to clients? Here’s what agency analytics reports should look like.
Facebook Events are an awesome way to get the word out about your upcoming engagements on social media. With more than 1.79 billion monthly active users, Facebook is the place to get your event seen and invites are one of the best ways to make others aware of your Facebook event. Here’s your guide to getting the most from Facebook event invites.
Over the past couple years, Facebook has made a number of changes which have resulted in lower reach for business pages. While these changes have meant a better experience for Facebook users (the entire point of instituting them), businesses have been up in arms about the lessened reach which resulted.
If you’re someone who has been impacted by a drop in reach, get ready. Facebook reach is about to drop again. But don’t get upset. It’s a good thing. Here’s why.
Fitness trackers have become popular devices to help us get off our butts and get in better shape. More than 43.8 million fitness gadgets have been shipped worldwide and that number only continues to grow. With so many strapping on these modern fitness coaches, we should be in shape in no time. The problem is, fitness trackers frequently fail to get us fit. Find out why.
Unless you’re a B2C brand, chances are you haven’t invested much in Pinterest. For most, it’s a place you go to look at products. A visual place with a million things to buy, and if you don’t have something to sell, you wouldn’t think about posting it on Pinterest. But it has the ability to do so much more. Here’s a look at how you can use Pinterest to drive traffic and interest in anything online.
Influencer marketing has the ability to give additional lift to our marketing programs and bring about greater success. As the trend has grown, marketers have harnessed (or at least attempted to) this tactic for numerous reasons. What are the most important aspects of influencer marketing? The biggest benefits we can gain from it? Let’s take a look.
Reviews are a huge part of why we buy the items we choose to buy. 88% of consumers trust online reviews as much as personal recommendations, which shows why online retailers put so much effort into making them available for potential customers to view.
Product reviews are a prominent part of all Amazon item listings. Those with the highest and greatest number of reviews outsell the rest by a large margin. But Amazon just made a change that could have a big impact on the ability for many to get reviews. Here’s what happened and why it’s bad for business.