Twitter is shaking things up with the recent announcement that they’re testing an increased character limit of 280. But do more characters mean a chance for increased marketing success? Most likely not. Here’s why.
As much as we want to believe ourselves and others act in rational ways, the truth is that humans rarely do so. Why we act in irrational ways is a question that behavioral economist Dan Ariely explores in his work and it’s also the focus of the questions he answers in his book, Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.
Growing your social following and increasing engagement has been a challenge for most businesses. There are plenty of promotional tools, but they’re often confusing and hard for inexperienced users to utilize. Twitter is testing automated account promotion to ease the challenges and time commitment for brands and businesses. Here’s how.
When it comes to getting people into your business, local SEO is a must. While Facebook, Google My Business, Yelp, and other local directories are likely part of your optimization plan, there may be one piece you’re forgetting about. Here’s why Foursquare must be part of your local SEO strategy.
Content marketing is a wonderful tool for informing your audience and ultimately, moving potential customers through the funnel to conversion. Sadly, most marketers approach content marketing in the wrong way. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer addresses the biggest issue with the way most are executing their content marketing efforts.
There are lots of reasons your website should run HTTPS. First and foremost, it’s more secure for your visitors and creates trust. Google also gives a small ranking benefit to secure sites. But despite the benefits, many sites still haven’t bothered to get secure. That is, until now. A new announcement means you must be secure by October 2017, or expect to lose conversions. Here’s why.
Those looking for a new way to bring potential customers in to their business have a new tool to do so. Facebook Find Wi-Fi has been opened to all Facebook users. Here’s how to use it to bring in new customers to your retail location.
We all take on shadow work in addition to the traditional work we do at our day jobs and at home. Why is this unseen work filling out lives and what can we do about it? Here’s a look at Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day and how it impacts us all.