Digital Marketing News: January 9th-13th, 2017

The Evolution Of The Strategic CMO

The Evolution Of The Strategic CMO – The job of CMO is changing. The traditional brand ambassador duties have been replaced with a number of new responsibilities. Take a look at this infographic and report showing the perception and realities of the recent changes CMOs are experiencing. CMO Council

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Review: Where Good Ideas Come From by Steven Johnson
Jan04

Review: Where Good Ideas Come From by Steven Johnson

Where Good Ideas Come From: The Natural History of Innovation

Throughout history, the world has seen incredible change thanks to great ideas. These insights often seem to come out of nowhere. Not simply minor updates to current inventions or ways of thinking, but truly transformative ideas that change the course of human history. But where do they come from? That’s exactly the question Steven Johnson explores in Where Good Ideas Come From: The Natural History of Innovation.

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Why Facebook Is A Poor Place For Opinions
Nov28

Why Facebook Is A Poor Place For Opinions

Why Facebook Is A Poor Place For Opinions

Facebook was built on sharing. It’s a place to connect and show off your latest thoughts, photos, videos, interesting articles, and more. Every minute, Facebook users share 293,000 statuses, 136,000 photos, and 510 comments.

With all that interaction, you’d think it’d be a great place to share opinions and influence others. Think again. Here’s how Facebook works and why it’s a poor place for opinions.

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What Should Agency Analytics Reports Look Like?

What Should Agency Analytics Reports Look Like?

Modern analytics give marketers countless data points to show performance. From impressions to conversions, CTRs to CLV, reach and return, we can report on just about anything we want within our digital marketing programs. But with such an abundance of data, how can an agency know which data points to report to clients? Here’s what agency analytics reports should look like.

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How To Make The Most Of Facebook Event Invites
Nov21

How To Make The Most Of Facebook Event Invites

How To Make The Most Of Facebook Event Invites

Facebook Events are an awesome way to get the word out about your upcoming engagements on social media. With more than 1.79 billion monthly active users, Facebook is the place to get your event seen and invites are one of the best ways to make others aware of your Facebook event. Here’s your guide to getting the most from Facebook event invites.

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Facebook Reach Is About To Drop: Why This Is A Good Thing
Nov16

Facebook Reach Is About To Drop: Why This Is A Good Thing

Facebook Reach Is About To Drop Why This Is A Good Thing

Over the past couple years, Facebook has made a number of changes which have resulted in lower reach for business pages. While these changes have meant a better experience for Facebook users (the entire point of instituting them), businesses have been up in arms about the lessened reach which resulted.

If you’re someone who has been impacted by a drop in reach, get ready. Facebook reach is about to drop again. But don’t get upset. It’s a good thing. Here’s why.

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Why Fitness Trackers Frequently Fail To Get Us Fit
Nov14

Why Fitness Trackers Frequently Fail To Get Us Fit

Why Fitness Trackers Frequently Fail To Get Us Fit

Fitness trackers have become popular devices to help us get off our butts and get in better shape. More than 43.8 million fitness gadgets have been shipped worldwide and that number only continues to grow. With so many strapping on these modern fitness coaches, we should be in shape in no time. The problem is, fitness trackers frequently fail to get us fit. Find out why.

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Pinterest Is For More Than Just Products
Nov09

Pinterest Is For More Than Just Products

Pinterest Is For More Than Just Products

Unless you’re a B2C brand, chances are you haven’t invested much in Pinterest. For most, it’s a place you go to look at products. A visual place with a million things to buy, and if you don’t have something to sell, you wouldn’t think about posting it on Pinterest. But it has the ability to do so much more. Here’s a look at how you can use Pinterest to drive traffic and interest in anything online.

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