Artificial intelligence has the power to change our world, and it already is. Learn how it will be applied and where it may take us, in Superhuman Innovation: Transforming Businesses With Artificial Intelligence by Chris Duffey.
After we’ve provided for food, shelter, family, and the basics in life, we often look for purpose. What is ours and how do we find it? That’s what Nicholas Pearce explores in, The Purpose Path: A Guide To Pursuing Your Authentic Life’s Work.
Every leader wants to guide their organization to success and create a positive culture, but how can we do more? The achievement of hero status is what Jeffery Hayzlett explores in, The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.
It’s not a fantasy anymore. Artificial intelligence is here and ready to change the world. Explore how it’ll impact marketing in Using Artificial Intelligence in Marketing: How to Harness AI and Retain the Competitive Edge by Katie King.
Along with big data, artificial intelligence, and the cloud, voice computing is a big topic of the day. In what ways will it change the world? Talk To Me: How Voice Computing Will Transform The Way We Live, Work, and Think seeks to answer that question.
Every time you turn around, someone is talking about a new social network they think’ll catch on and change the world. While that hardly ever happens, it hasn’t stopped many marketers from investing in every new network that comes along, in hopes it takes off. They’re largely wasting their time (and resources). Here’s why you don’t need to be an early adopter of every new social network.
Some have turned to joining Instagram engagement groups in order to increase their organic reach and following. It sounds like a decent idea, until you really explore how Instagram works, and the impact such groups have on your posts. Here’s why Instagram engagement groups are a bad bet.
Publishing has become a part of almost every social media network recently. LinkedIn launched its Publisher platform to everyone in 2014 and has now seen over 1 million people post to the platform. Facebook recently launched a revamped Notes, which allows sharing of media-rich long-form content. Medium may claim to be a social network, but their main functionality is publishing. Even Twitter has changed to allow 240-chartacters and enbraced long-form. The more time these companies can get you to spend on their sites, the more opportunities they have to make money from you (by selling ads and monitoring activity).
It’s clear that everyone is embracing publishing. But what are the advantages to investing in publishing on social over your own website? Should you consider putting some of your resources into creating content for these platforms? Here are the pros and cons of publishing on social platforms.