Designing digital strategy and optimizing it for best result is critical to success in our online world. Rapidly changing technology offers numerous options for growth, which can quickly get confusing. How do you pick the right strategy and tactics to grow your business? Optimizing Digital Strategy: How To Make Informed, Tactical Decisions That Deliver Growth explores those questions.
Looking to build a massive social following in just a short period of time? I’m sure we’d all like to. That’s what Brendan Kane offers to show you how to do in his new book, One Million Followers: How I Built A Massive Social Following In 30 Days, but he does it in the completely wrong way.
We’ve heard countless stories of the birth of Silicon Valley and the companies that created it. Though even interviews with those that helped make it happen often lack detail. For the inside stories and most complete history, you need to check out Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom).
In the world of startups, scale can mean everything to success. With competition everywhere, those who are able to achieve scale fastest often win. How do you capture this competitive advantage? In Blitzscaling; The Lighting-Fast Path To Building Massively Valuable Companies, Reid Hoffman gives you the tools you’ll need.
You’ve got a website and visitors coming in but most aren’t buying. How do you turn web traffic into success? A new book called Making Websites Win: Apply The Customer-Centric Methodology That Has Doubled The Sales Of Many Leading Websites holds the answers you need.
Humans are amazing. But have you ever wondered why some have abilities even beyond those that most of us hold? Superhuman: Life At The Extremes Of Our Capacity looks at how some accomplish the unbelievable.
There was a time when the internet was nothing but .com, .net, and .org, but in 2008 ICANN announced they were opening applications to new top-level domains (TLDs) to everyone (with the $185,000 application fee). Since then the number of available TLDs have grown into the hundreds, with options like .law, .fashion, and even .xxx But while these domains are available, you don’t see them often. Will new top-level domains every catch on?
If you watch the news, go on Facebook, or even talk to other people, you’d be forgiven for thinking our world is in a very bad spot. Luckily, the truth is that things aren’t as bad as so many think. Factfulness: Ten Reasons We’re Wrong About The World — And Why Things Are Better Than You Think shows why our own picture of things is likely off.