Every time you turn around, someone is talking about a new social network they think’ll catch on and change the world. While that hardly ever happens, it hasn’t stopped many marketers from investing in every new network that comes along, in hopes it takes off. They’re largely wasting their time (and resources). Here’s why you don’t need to be an early adopter of every new social network.
Some have turned to joining Instagram engagement groups in order to increase their organic reach and following. It sounds like a decent idea, until you really explore how Instagram works, and the impact such groups have on your posts. Here’s why Instagram engagement groups are a bad bet.
Publishing has become a part of almost every social media network recently. LinkedIn launched its Publisher platform to everyone in 2014 and has now seen over 1 million people post to the platform. Facebook recently launched a revamped Notes, which allows sharing of media-rich long-form content. Medium may claim to be a social network, but their main functionality is publishing. Even Twitter has changed to allow 240-chartacters and enbraced long-form. The more time these companies can get you to spend on their sites, the more opportunities they have to make money from you (by selling ads and monitoring activity).
It’s clear that everyone is embracing publishing. But what are the advantages to investing in publishing on social over your own website? Should you consider putting some of your resources into creating content for these platforms? Here are the pros and cons of publishing on social platforms.
A lot goes into choosing which candidate is the best pick for a particular position. In the online world, we now have a wealth of additional information available when considering applicants. While this it’s a welcome addition, there’s one spot many haven’t looked when weighing potential employees, and it’s a tool many are already using with their own customers. Here’s how you can use your CRM in the hiring process.
Virtual reality has a promising future and is growing fast. See how your company can use it to your advantage in Virtual Reality Marketing: Using VR To Grow A Brand And Create Impact.
We all want to be better at what we do. It’s the appeal that self-help books sell themselves with and the main offer of the book How To Be Better At (Almost) Everything: Learn Anything Quickly, Stack Your Skills, Dominate. The problem is, this book really needs the very thing is claims to offer, as it’s not even close to on-track.
Designing digital strategy and optimizing it for best result is critical to success in our online world. Rapidly changing technology offers numerous options for growth, which can quickly get confusing. How do you pick the right strategy and tactics to grow your business? Optimizing Digital Strategy: How To Make Informed, Tactical Decisions That Deliver Growth explores those questions.
Looking to build a massive social following in just a short period of time? I’m sure we’d all like to. That’s what Brendan Kane offers to show you how to do in his new book, One Million Followers: How I Built A Massive Social Following In 30 Days, but he does it in the completely wrong way.