Why You Might See A Drop In Conversions Starting October 2017
Oct17

Why You Might See A Drop In Conversions Starting October 2017

Conversions Down Chart

Have you seen a sudden drop in conversions starting in October 2017? You aren’t alone, but there’s a likely culprit. This is the source of your slowed success.

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Review: Why You Eat What You Eat by Rachel Herz, PhD
Oct10

Review: Why You Eat What You Eat by Rachel Herz, PhD

Why You Eat What You Eat: The Science Behind Our Relationship with Food by Rachel Herz, PhD

We eat every day to survive (and maybe because we’re bored) but how much do we really understand about our relationship with the foods we consume? Why You Eat What You Eat explores our interactions and attractions to food. Here’s a deeper look.

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Why More Characters Won’t Mean More Twitter Success
Sep27

Why More Characters Won’t Mean More Twitter Success

Why More Characters Won't Mean More Twitter Success

Twitter is shaking things up with the recent announcement that they’re testing an increased character limit of 280. But do more characters mean a chance for increased marketing success? Most likely not. Here’s why.

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Review: Irrationally Yours by Dan Ariely
Sep20

Review: Irrationally Yours by Dan Ariely

Irrationally Yours by Dan Ariely

As much as we want to believe ourselves and others act in rational ways, the truth is that humans rarely do so. Why we act in irrational ways is a question that behavioral economist Dan Ariely explores in his work and it’s also the focus of the questions he answers in his book, Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.

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Twitter Testing Automated Account Promotion
Aug30

Twitter Testing Automated Account Promotion

Twitter Automated Account Promotion

Growing your social following and increasing engagement has been a challenge for most businesses. There are plenty of promotional tools, but they’re often confusing and hard for inexperienced users to utilize. Twitter is testing automated account promotion to ease the challenges and time commitment for brands and businesses. Here’s how.

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Why Foursquare Must Be Part Of Your Local SEO Strategy
Aug29

Why Foursquare Must Be Part Of Your Local SEO Strategy

Foursquare Logo

When it comes to getting people into your business, local SEO is a must. While Facebook, Google My Business, Yelp, and other local directories are likely part of your optimization plan, there may be one piece you’re forgetting about. Here’s why Foursquare must be part of your local SEO strategy.

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Review: They Ask You Answer by Marcus Sheridan
Aug21

Review: They Ask You Answer by Marcus Sheridan

They Ask You Answer By MarcusSheridan

Content marketing is a wonderful tool for informing your audience and ultimately, moving potential customers through the funnel to conversion. Sadly, most marketers approach content marketing in the wrong way. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer addresses the biggest issue with the way most are executing their content marketing efforts.

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Why Your Websites Must Be Secure By October
Aug16

Why Your Websites Must Be Secure By October

HTTPS Guide To Going Secure

There are lots of reasons your website should run HTTPS. First and foremost, it’s more secure for your visitors and creates trust. Google also gives a small ranking benefit to secure sites. But despite the benefits, many sites still haven’t bothered to get secure.¬†That is, until now. A new announcement means you must be secure by October 2017, or expect to lose conversions. Here’s why.

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