It’s great to take pride in our work. That feeling of satisfaction and desire to share it with everyone is an important part of overall job satisfaction. But sometimes the places we share our work just doesn’t make sense. It seems many agencies have started sharing client work on social and that simply doesn’t make sense. Here’s why it’s a stupid move.
Modern analytics give marketers countless data points to show performance. From impressions to conversions, CTRs to CLV, reach and return, we can report on just about anything we want within our digital marketing programs. But with such an abundance of data, how can an agency know which data points to report to clients? Here’s what agency analytics reports should look like.
The internet has allowed agencies to grow their offerings and created the digital marketing agency. It’s allowed businesses to grow their reach beyond just local markets and work globally. This lessens local competition and brings opportunities to work with brands we wouldn’t have the ability to do so with locally. While this opportunity is awesome, forgetting your local market is a huge miss that many marketing agencies are making. Here’s why missing local opportunities is hurting your potential.
Your agency has just scored a new clients. A cool new project, a new learning opportunity, and a chance to show just how awesome you are. You define the goals, the KPIs, and the steps required for success. Then your team works hard to execute and deliver the things required for the client program. There are some tweaks and strategy changes at first, but you quickly zero in on what you and the client want, and begin delivering it. Soon you’ve gotten into a rhythm with your team churning out the daily/weekly/monthly deliverable right on schedule. Everything seems to be right on track and going great. And that’s when your client dumps you.
Agencies: Are You Sure Your Clients Are Happy?
The goal of any agency should be to deliver work and results that make their clients happy (ideally, make them ecstatic). To gauge that happiness, we sometimes survey clients or simply ask. More often, we make assumptions based on the tone of our interactions with them. All of these measurements can inform of how satisfied our clients are with the work they’re getting. Knowing means we can adjust to make sure clients love the things we’re doing. Unfortunately for many, they don’t know until it’s too late.