Why You Need To Stop Including Hashtags In Paid Tweets

Hashtags are great. They’ve been shown to increase engagement up to 16%, according to Twitter’s own research. They allow your tweets to be found when people are searching for related conversions or topics, and they allow you to group campaign messaging together. Hashtags are awesome for getting your message seen by more people.

The only problem with hashtags, is that they’re hurting your paid messaging performance.