Instagram Updates Captions: What Marketers Need To Know
Instagram is a social network focused on visuals. While great visuals may be the mainstay of the network, many also use the captions to draw the users attention to their posts and convey their desired message. Recently, Instagram made some quiet changes to the captions, which will certainly impact marketers. Here’s what they changed and what you need to know to make the most of the updated captions.
Why Instagram Engagement Rates Beat The Rest
Marketers are flocking to Instagram. The site offers the highest engagement rate of any social network and marketers want to cash in on that highly engaged audience. Engagement on Instagram has grown 108% in Q1 of 2015 compared to Q1 2014 and continues to rise. So why does Instagram see such high engagement rates when compared with the others? Let’s take a look and find out.