Influencer marketing has the ability to give additional lift to our marketing programs and bring about greater success. As the trend has grown, marketers have harnessed (or at least attempted to) this tactic for numerous reasons. What are the most important aspects of influencer marketing? The biggest benefits we can gain from it? Let’s take a look.
We all want to build better social followings. The relationship we have with our followers is key to the success we see on social. We spend a ton of time building a following and connecting with them but there are some annoying actions that can hurt our social health. Here are the most offensive actions that you need to avoid.
We all spend a lot of time online (some might say too much). Where we spend that time differs for everyone. Digital marketers must determine the best places to reach their audiences online, enabling them to be seen. While social media is a big part of where people spend their digital time, some marketers and businesses aren’t convinced that it’s worth their effort to be present in the space. Here’s new research that shows why your business must be on social, and why skipping it is a big miss.
Trust is huge when it comes to buying. If you don’t trust a product or brand, you’re pretty unlikely to purchase it. We don’t start out trusting of every brand we come across, though we do have a bit of a baseline trust of most brands in many cases. Generally our overall trust is built through consuming information about the brand or product. So where do consumers find that trust and what causes them to take action? Have a look.
Employee advocacy is growing fast. 7 out of 10 companies are currently considering, testing, or already have employee advocacy programs.
There’s a reason so many see value in such programs. 79% see increased visibility, 65% get better brand recognition, 44.9% grain increased web traffic, and 33.7% receive improved brand loyalty, just to name a few reasons.
While the benefits for brands are clear, many see numerous challenges when rolling out and getting employees to adopt programs within their organization. Here’s how they can overcome the biggest challenges of creating a successful employee advocacy program.