It’s no secret that people hate online ads. They cover many of the websites we visit. To deal with the problem, many have turned to ad blocking software. Ad-blocking software will cost advertisers more than $22 billion this year and that number will continue to climb as more begin utilizing such browser add-ons.
It’s obvious that ads are a problem and people really hate them. But we’re blaming the wrong party. It’s not the ads that make for a horrible website experience. It’s those running the websites we should be upset with.