Bio

I’m Ben Brausen, a digital marketer with more than 20 years of experience helping companies grow through smart strategy, clean execution, and a deep respect for data. I’ve worked across startups, mid sized companies, and established brands, leading efforts in demand generation, paid media, SEO, analytics, marketing operations, and lifecycle marketing.

At my core, I’m a builder. I like understanding how things work, figuring out where friction exists, and then fixing it. That applies just as much to marketing funnels and attribution models as it does to websites, dashboards, automations, and apps.

Professionally, I’ve led and executed digital marketing programs across B2B and B2C, with a heavy focus on measurable impact. That includes paid search and social, conversion optimization, email and marketing automation, CRM integrations, analytics frameworks, and reporting that executives can actually use. I’m especially comfortable sitting at the intersection of marketing, product, and technology, translating business goals into systems that scale.

Outside of my day job, I stay busy building and experimenting. I run and maintain a number of side projects that blend local culture, technology, and content, including event calendars, maps, affiliate sites, and niche tools. Many of these projects are built on WordPress with custom plugins, while others are native iOS or macOS apps I develop in Xcode. I enjoy automating things that are tedious, solving problems that annoy me, and shipping projects that real people actually use.

I’m also deeply interested in analytics and experimentation. I spend a lot of time thinking about attribution, dashboards, segmentation, and how to turn messy data into useful insight. If there’s a way to instrument it, measure it, or optimize it, I’m probably interested.

Beyond marketing and tech, I’m into photography and 360 video, travel, local bars and breweries, and building hyper local projects tied to real communities. I’m a frequent traveler, always looking for the most efficient way to get somewhere interesting, and I’m just as happy exploring a new city on foot as I am diving into a new tool or platform.

This site is a mix of professional work, side projects, experiments, and things I find interesting. If you want the straight line version of my career, LinkedIn is the best place for that. If you want to see how I actually think and what I spend my time building, you’re in the right spot.