Influencer marketing has the ability to give additional lift to our marketing programs and bring about greater success. As the trend has grown, marketers have harnessed (or at least attempted to) this tactic for numerous reasons. What are the most important aspects of influencer marketing? The biggest benefits we can gain from it? Let’s take a look.
Influencer marketing offers the ability to harness the power of those who have great influence and further your campaigns. Agencies are pushing this newly hyped marketing tactic like crazy and constantly touting the potential rewards. With big growth there’s a critical element that most agencies have been missing. To prove the value of influencer marketing this must be addressed.
As soon as marketers began to realize the power of influencer marketing they took to it and ran. It allows you to harness the power of those that already have a relevant audience and can really increase the success of your campaigns. Though influencer marketing has become popular, most failed to consider ethical and legal questions involved in working with influencers. This has lead some to get into big trouble with the FTC. To keep from getting your company and clients in trouble, here’s what you need to do.
Influencer marketing is a powerful tool to help grain greater credibility from your audience and expand the reach of your content. But while many marketers extol the ease of creating such programs, it seems they have limited real-world experience creating them. After the challenges of identifying ideal influencers for your project, the outreach and getting influencer buy-in can pose a number of challenges too.
Getting buy-in is critical. Without it, you’ve got no influencers, and without strong buy-in they’re less likely to be wholly committed to the project, helping to amplify and assist in seeing it greater success.
Buy-in is a challenge. But with an understanding of what it takes to get influencers sign-on, you can see far better success at getting influencers to take part in your projects and the overall influencer marketing project. Here’s how to get influencer buy-in.
Adding influencers to your marketing campaigns is a wonderful way to increase the draw, authority, and success of your content. And your relationship with the influencers shouldn’t be a once and done event. Those that continue to foster and build those relationships can utilize them over and over again in ongoing campaigns and turn those influencers into true brand advocates.
Managing those relationships isn’t something that just happens. It takes time and effort to nurture, just like every other relationship you have in your life. While agencies offering influencer marketing services generally manage those relationships, here is what you need to know to decide who is best aligned to be in charge.
Influencer marketing programs have the ability to take your campaigns to new levels. The added credibility, name recognition, and distribution network that influential folks offer can spread your message far beyond the reaches of the typical ebook, blog post, or other marketing material. We want to shoot for the stars with the players we choose to bring onboard. Big name recognition that brings with it big interest in our message. Just don’t set your sights too big.