Influencer marketing is a hot marketing trend. Companies are looking to actively engage influential people to help further the authenticity and reach of their marketing messages. Influencers offer the ability to take advantage of not only our own social networks but the large and, more importantly, engaged networks the influencers built for themselves too.
With the popularity growing fast, agencies have stepped up the plate to offer influencer marketing services to clients. The trick is to separate those that know what they’re doing from those simply looking to cash in on a current trend. Here’s how you can find an agency that will produce results rather than refuse.
Influencer marketing is becoming one of the new hot tactics for marketers. Though brands have been using influencers for decades (celebrity endorsements for example), with the growth of social media, almost anyone with a passion can become an influencer on their own topic of expertise. While these influencers add credibility to your marketing pieces, they also have a large number of social followers that should be on target with the products you offer. This can even further increase the potential reach of your marketing efforts.
Those looking to find influencers for their marketing programs often believe that those with a high follower count are automatically an influencer. Sadly, this method of identifying potential partners based largely on following aren’t going to garner the greatest results. Here’s how you can pick prime candidates for your programs.