Projects

I spend a lot of time building things outside of my full time work. Some of these projects started as side ideas, others as solutions to very specific problems I wanted solved. All of them are hands on and actively maintained in some form.

They span content, local discovery, analytics, automation, and native apps, and they let me experiment with new tools, platforms, and ideas in the real world.

Craft Beer Time

Craft Beer Time is a long running beer review and brewery focused site where I write about new releases, collaborations, and local favorites. It blends storytelling with photography and practical information, and it’s been a creative outlet as well as a testing ground for SEO, content strategy, and affiliate experimentation.

The site focuses on honest, detailed reviews rather than hype, with an emphasis on regional breweries and limited releases. It’s also where I experiment with image workflows, long form content structure, and how niche content performs over time.

Minnesota Breweries

Minnesota Breweries is a directory and discovery site built to help people explore breweries across the state. It includes location data, maps, filtering, and practical details that make it easy to find somewhere new to check out.

From a technical standpoint, it’s a data driven WordPress site with custom mapping, structured content, and ongoing optimization for search and performance. It’s also a good example of how local data, usability, and SEO intersect when done well.

Minnesota Meat Raffle Map

The Minnesota Meat Raffle Map is one of my most popular and oddly beloved projects. It maps bars and venues across Minnesota that host meat raffles, including days, times, and locations.

What started as a simple spreadsheet turned into a full blown site and now an in progress native iOS app. The project involves data normalization, maps, filters, notifications, and community updates. It’s a great example of building something fun that still requires real product thinking, UX decisions, and technical discipline.

Local Event Calendars and Maps

I run and maintain several local focused event calendars and discovery tools that aggregate events from social platforms and manual submissions. These projects involve custom WordPress plugins, data ingestion, automation, and ongoing cleanup to keep listings accurate and useful.

They’re also where I test ideas around structured data, performance optimization, and ways to reduce manual effort through tooling.

Native iOS and macOS Apps

In addition to web projects, I build native apps using Swift and Xcode. These range from utility apps to mapping and media focused tools, including work involving 360 photo and video viewing, Apple Vision Pro experimentation, and data driven map interfaces.

These projects let me stay close to product development, performance considerations, and modern Apple platform patterns, even when my day job is marketing focused.

Affiliate and Experimentation Projects

I also run several smaller affiliate and experimentation sites where the goal is learning rather than scale. These projects are used to test conversion strategies, content formats, attribution models, and automation workflows.

They’re intentionally lean and fast moving, and they often inform ideas I bring back into larger marketing programs.