Are facts no longer relevant? How can you twist the truth and outright lie, yet still win? Scott Adams sets out to explore just that but ends up convincing himself instead in Win Bigly: Persuasion In A World Where Facts Don’t Matter.
Timing is everything. Striking at the right moment can be the difference between make or break. Daniel H. Pink, bestselling author of Drive and To Sell Is Human, explores the role timing plays in success in his latest book, When: The Science Secrets Of Perfect Timing.
We now spend up to 80% of our workday in teams. How can we make the most of our efforts and come out on top? The Best Team Wins: The New Science of High Performance by Adrian Gostick & Chester Elton explores just that question.
Employee activation is one of the most powerful and underutilized tools available to every company. How do you create an employee advocacy program? Participation Marketing: Unleashing Employees To Participate And Become Brand Storytellers by Michael Brito arms you with everything you need to succeed.
Company and team culture are hot topics in most businesses today. How do you build teams that work together to produce the greatest results? The Culture Code: The Secrets of Highly Successful Groups explores just that question. Here’s a look.
Wondering how predictive analytics can help take your marketing to the next level but don’t know where to start? Check out Predictive Analytics For Marketers: Using Data Mining For Business Advantage by Barry Leventhal. Here’s a look at this new book.