Win Bigly: Persuasion in a World Where Facts Don’t Matter
Apr23

Win Bigly: Persuasion in a World Where Facts Don’t Matter

Win Bigly: Persuasion In A World Where Facts Don't Matter

Are facts no longer relevant? How can you twist the truth and outright lie, yet still win? Scott Adams sets out to explore just that but ends up convincing himself instead in Win Bigly: Persuasion In A World Where Facts Don’t Matter.

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When: The Scientific Secrets of Perfect Timing
Apr23

When: The Scientific Secrets of Perfect Timing

When: The Scientific Secrets of Perfect Timing

Timing is everything. Striking at the right moment can be the difference between make or break. Daniel H. Pink, bestselling author of Drive and To Sell Is Human, explores the role timing plays in success in his latest book, When: The Science Secrets Of Perfect Timing.

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The Best Team Wins: The New Science of High Performance
Apr23

The Best Team Wins: The New Science of High Performance

The Best Team Wins: The New Science Of High Performance

We now spend up to 80% of our workday in teams. How can we make the most of our efforts and come out on top? The Best Team Wins: The New Science of High Performance by Adrian Gostick & Chester Elton explores just that question.

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Book Review: Participation Marketing by Michael Brito
Mar21

Book Review: Participation Marketing by Michael Brito

Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers

Employee activation is one of the most powerful and underutilized tools available to every company. How do you create an employee advocacy program? Participation Marketing: Unleashing Employees To Participate And Become Brand Storytellers by Michael Brito arms you with everything you need to succeed.

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The Culture Code: The Secrets of Highly Successful Groups
Feb26

The Culture Code: The Secrets of Highly Successful Groups

The Culture Code: The Secrets of Highly Successful Groups

Company and team culture are hot topics in most businesses today. How do you build teams that work together to produce the greatest results? The Culture Code: The Secrets of Highly Successful Groups explores just that question. Here’s a look.

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Review: Predictive Analytics For Marketers by Barry Leventhal
Feb21

Review: Predictive Analytics For Marketers by Barry Leventhal

Review: Predictive Analytics for Marketers by Barry Leventhal

 

Wondering how predictive analytics can help take your marketing to the next level but don’t know where to start? Check out Predictive Analytics For Marketers: Using Data Mining For Business Advantage by Barry Leventhal. Here’s a look at this new book.

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