Review: Traction: How Any Startup Can Achieve Explosive Customer Growth
Aug29

Review: Traction: How Any Startup Can Achieve Explosive Customer Growth

Traction: How Any Startup Can Achieve Explosive Customer Growth

Launching a startup is difficult. You need explosive growth to gain the scale to gather the interest of investors and make your business thrive in this tough new world. But the growth that would satisfy a typical business simply isn’t enough for most startups. To achieve the kind of growth startups need to succeed, you need something that propels you ahead at exponential speeds. Something that gives you an explosion right off the line. Traction: How Any Startup Can Achieve Explosive Customer Growth shows you how to achieve that kind of growth.

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National [Insert Anything] Day Is Stupid and Brilliant
Jun16

National [Insert Anything] Day Is Stupid and Brilliant

National [Insert Anything] Day Is Stupid and Brilliant

It started with Mother’s Day and Father’s Day. The story goes that when Hallmark wanted to fix slow sales during months between real holidays they simply created their own holidays to boost their business. It worked. Americans now spend more than $33.9 billion every year between these two holidays (with spending on mom at $21.2 billion being almost double dad at $12.7 billion). Using the internet to spread the word, the practice have grown, and it seems every day is a new National [Insert Anything] Day. Here’s why it’s both stupid and brilliant.

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“Don’t Bring Me Problems; Bring Me Solutions” Is Bad
Mar14

“Don’t Bring Me Problems; Bring Me Solutions” Is Bad

Why "Don't Bring Me Problems; Bring Me Solutions" Is Bad

“Don’t bring me problems; bring me solutions.” If you’ve been in the business world for a while, you’ve most likely heard the phrase plenty. Companies believe the phrase helps inspire employees to take initiative and solve problems. It should cut complaining and focus people on finding solutions to their problems. The problem is, it’s bad for business.

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How To Remove Ads From Your Amazon Kindle For Free
Jan26

How To Remove Ads From Your Amazon Kindle For Free

How To Remove Ads From Your Amazon Kindle For Free

The Amazon Kindle is an awesome device for those that love to read. It makes it easy to consume books fast, switch what you’re reading with ease, take notes on the fly, and carry a whole library in your backpack. The Kindle is a great companion for anyone looking to enjoy a good book.

Many have chosen to purchase the slightly less expensive Kindle models which include special offers on the home screen and when the device is turned off. While these ads are generally unobtrusive, many would like to be without them. Though you can remove the ads by paying the difference between the special offer model and ad-free model, there’s no reason to spare the expense. Here’s how to remove ads from your Amazon Kindle for free.

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How To Overcome The Challenges Of Employee Advocacy
Jan11

How To Overcome The Challenges Of Employee Advocacy

How To Overcome The Challenges Of Employee Advocacy

Employee advocacy is growing fast. 7 out of 10 companies are currently considering, testing, or already have employee advocacy programs.

There’s a reason so many see value in such programs. 79% see increased visibility, 65% get better brand recognition, 44.9% grain increased web traffic, and 33.7% receive improved brand loyalty, just to name a few reasons.

While the benefits for brands are clear, many see numerous challenges when rolling out and getting employees to adopt programs within their organization. Here’s how they can overcome the biggest challenges of creating a successful employee advocacy program.

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Complacency Kills Agencies
Oct14

Complacency Kills Agencies

 

Complacency Kills Agencies

Your agency has just scored a new clients. A cool new project, a new learning opportunity, and a chance to show just how awesome you are. You define the goals, the KPIs, and the steps required for success. Then your team works hard to execute and deliver the things required for the client program. There are some tweaks and strategy changes at first, but you quickly zero in on what you and the client want, and begin delivering it. Soon you’ve gotten into a rhythm with your team churning out the daily/weekly/monthly deliverable right on schedule. Everything seems to be right on track and going great. And that’s when your client dumps you.

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