Search engine optimization (SEO) is an ever-changing practice. You can never perfect it, as the requirements and rules are always in a constant state of change. While many things have remained fairly steady for some time, there’s a new need on the horizon. Are you ready for the next wave in search optimization?
Google AMP rolled out just a couple months ago and many marketers took little notice. This light-weight and mobile-focused website structure offers a better user experience than the weighed-down resource-intensive stuff most of us are use to, but it got little attention from most in website and marketing circles after release. That’s all about to change with the latest announcement by Google last week. Here’s why you can’t keep ignoring AMP.
The internet has allowed agencies to grow their offerings and created the digital marketing agency. It’s allowed businesses to grow their reach beyond just local markets and work globally. This lessens local competition and brings opportunities to work with brands we wouldn’t have the ability to do so with locally. While this opportunity is awesome, forgetting your local market is a huge miss that many marketing agencies are making. Here’s why missing local opportunities is hurting your potential.
It’s April 21st which means Google Mobilegeddon is upon us. Starting today websites that are not mobile-friendly will begin to see a substantial drop in mobile search ranking on Google (some websites have already seen changes in the past weeks). While this move has many crying that Google is trying to screw them, the change is a great one as it is finally pushing many to make the user experience for mobile viewers an acceptable one. Mobile web usage now beats out desktop browsing but even so, many have been very slow to give mobile users a decent experience. This move by Google was just the kick in the ass that many needed to make that change.
You saw the announcement back in February. You worked hard to update your site to be mobile-friendly, or maybe you were ahead of the crowd and already had a mobile-friendly site. With the switch being flipped April 21st, you figured you were all set to make it through without issue. So why is your search traffic still dropping? The answer may not be about your site at all.