The marketing field is ever-changing and always has been. The way we reach people continues to evolve, and marketers work to keep-pace. But will it ever end? One man seems to think so. The End Of Marketing: Humanizing Your Brand In The Age Of Social Media and AI suggests just that.
Want to stand out? To be iconic? All brands do, but it’s become very difficult in a world with so many vying for our attention. Author Jamie Mustard believes he holds the key to success, in The Iconist: The Art And Science Of Standing Out, but his solution clearly fails to do so.
Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
With more than 700,000 active podcasts out there, that means 150,000 new podcasts have begun production in the past year alone. If you’re looking to join this hugely popular and fast-growing media medium, you need Podcasting Marketing Strategy: A Complete Guide To Creating, Publishing, And Monetizing A Successful Podcast.
Artificial intelligence is changing the world. Many are already offering interesting insights into applying technology to make us better is countless ways. Sadly, Human/Machine: The Future of Our Partnership with Machines fails to provide anything that even resembles valuable information. Here’s why it misses the mark.
While artificial intelligence is still a ways off for some industries, it’s already having a real impact on marketing. How will it change the way we market and are marketed to? AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales takes a look.
We learned the story of our trip to the moon in school and have seen it on TV but most don’t understand how truly monumental the obstacles overcome to get there were. One Giant Leap: The Untold Story Of How We Flew To The Moon looks at our huge accomplishments on the trip from Earth to the moon and back.