Wondering how predictive analytics can help take your marketing to the next level but don’t know where to start? Check out Predictive Analytics For Marketers: Using Data Mining For Business Advantage by Barry Leventhal. Here’s a look at this new book.
Predictive Analytics For Marketers
Analytical data can tell us a lot about past performance and trends, but what if we could predict future trends? Predictive marketing is the key to using our data to gain understanding of how things may look in the future. Predictive Analytics For Marketers is a wonderful guide to harnessing the power of this powerful new business tool.
This book is for the marketers that work directly with IT departments and data scientists to build predictive models. While it quickly covers why you’d want to use this style of analytics, it’s much more about the ‘how’.
Reading Predictive Analytics For Marketers requires a great understanding of analytical data, math formulas, and using data to drive decisions. You can’t be scared by formulas like h(t, x, b) = h0 (t) × r(x, b) or ln(D) = c + PE * ln(P) + b1 * x1 + b2 * x2 + … + bn * xn, which appear throughout the book.
While specific tools aren’t covered, Predictive Analytics For Marketers arms you with the tools you need to harness the insights your data provides and build a powerful program for better business understanding.
Analytical Insight
If you’re looking to put data science to work and gain more from your analytics, Predictive Analytics For Marketers is a great introduction to get you started.
Grab a copy of Predictive Analytics For Marketers: Using Data Mining For Business Advantage by Barry Leventhal from Amazon today and up your analytics game.
