Are Social Media Certifications Worth It?

Social media marketers and those looking for a job in the field often ask, “Are social media certifications worth it?” Here’s my take.

Why More Characters Won’t Mean More Twitter Success

Twitter is shaking things up with the recent announcement that they’re testing an increased character limit of 280. But do more characters mean a chance for increased marketing success? Most likely not. Here’s why.

Twitter Testing Automated Account Promotion

Growing your social following and increasing engagement has been a challenge for most businesses. There are plenty of promotional tools, but they’re often confusing and hard for inexperienced users to utilize. Twitter is testing automated account promotion to ease the challenges and time commitment for brands and businesses. Here’s how.

How To Bring In Customers With The New Facebook Find Wi-Fi

Those looking for a new way to bring potential customers in to their business have a new tool to do so. Facebook Find Wi-Fi has been opened to all Facebook users. Here’s how to use it to bring in new customers to your retail location.

Agencies: Why Are You Sharing Client Work On Social?

It’s great to take pride in our work. That feeling of satisfaction and desire to share it with everyone is an important part of overall job satisfaction. But sometimes the places we share our work just doesn’t make sense. It seems many agencies have started sharing client work on social and that simply doesn’t make sense. Here’s why it’s a stupid move.

Why Facebook Is A Poor Place For Opinions

Facebook was built on sharing. It’s a place to connect and show off your latest thoughts, photos, videos, interesting articles, and more. Every minute, Facebook users share 293,000 statuses, 136,000 photos, and 510 comments.

With all that interaction, you’d think it’d be a great place to share opinions and influence others. Think again. Here’s how Facebook works and why it’s a poor place for opinions.