Looking to pass the Kenshoo Search Fundamentals exam with ease? Here are the answers you need to make it happen.
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Answers For The Kenshoo Search Fundamentals Exam
The Kenshoo certification test is short and sweet. It’s not timed and consists of only 24 questions (unlike Google AdWords at 100 questions and Bing Ads certification at 50 questions). Here are the answers for each question on the exam.
What is a profile?
A search engine account
A super structure that can hold multiple campaigns across multiple publishers
Profiles are only relevant in Kenshoo Social
A profile is another word for “campaign”
What is the first screen that you’ll see once you log into Kenshoo?
Profile settings
Campaigns across all publishers
Analysis Grid, profile tab
None of the above
What is the one value that absolutely cannot be changed after creating a profile?
Profile name
Daily budget
Conversion Source
Profile Currency
Tracking level is defined as…
Where I want to see conversions show up. There are four options: keyword-level, ad-level, ad and keyword level, or none
Where I want the credit for my site link conversions to go
Where your URLs and tracking parameters will be defined
This isn’t something that I need to know since my tech lead worked with Kenshoo on the integration
How can you add and/or re-order the columns that you see in the Analysis grid?
Drag & Drop
“Columns” button
You can’t edit or re-order columns
Drag & Drop and “Columns” button
How can you sort and create filters in the Analysis Grid?
Sorting can be done by clicking on the column header
Quick filters can be found by hovering over the column header and clicking on the filter icon
Towards the right side of the screen, you’ll see a small pencil that will allow you to edit the existing filter
All of the above
You can share filters across profiles and/or with team members.
True
False
From which drop-down can you find Advanced Search?
Analysis
Reporting
Help
Management
How long does it take for advanced search to run?
5 seconds
5 minutes
5 hours
Run time is dependent on the number of campaigns, ad groups, and volume of data.
Elements can not be edited in the grid.
True
False
Default elements (Keyword, Ad Group, ad, etc.) definitions can be changed in which menu?
The Settings menu
The Actions menu
The View menu
The Management menu
Which is the correct header formant for adding the dimensions called “Season” to a bulksheet?
Season_Dimension
Dimension – Season
Dimension/Season
Dimension_Season
Fusion reports can include Dimensions and Categories.
True
False
Reports can only be scheduled Daily and Monthly.
True
False
You can define specific attributes to sync, when using campaign mirroring.
True
False
Which of the following is true about working with bulksheets?
To edit a keyword bulksheet, you’ll have to use the Keyword bulksheet
Rules can be set with bulksheets
Bulksheets must be imported in xls format
Bulksheets can have a maximum of 1000 rows
You’ve scheduled an action to run each day at 4:00pm, however you’ve noticed in the change log that the action doesn’t complete until 4:25. Why could this be happening?
You forgot to turn the schedule feature
You have an incorrect time setting selected
You have a very large set of data that’s being altered
All of the above
You wanted to change the text of a specific set of ads in Advanced Search, which action would you use?
Copy
Modify
Move
Approve
Which of the following is not a tab in the Analysis Grid?
Properties
Portfolio
Keywords
Profiles
Which is not a Keyword Model Optimization Policy in Kenshoo?
Bid to Value
Bid to CPA
Bid to Position
Bid to Quality Score
When using the “Bid to ROI” policy type, which of the following is not a bid strategy that you can use?
“Set bids to achieve maximum Keyword ROI”
“Set bids to achieve a keyword ROI goal”
“Set bids to achieve a minimum keyword ROI”
You find yourself commonly navigating into your top performing profile and campaign. How can you create a shortcut?
Click the “Star” icon to save a Favorite View
Click the “+” icon to save as a Favorite View
Click “Favorite” to save a Favorite View
There is no way to create a shortcut in Kenshoo
In the analysis grid, you can not compare 2 date ranges.
True
False
Advertisers have the ability to decide which conversion metrics are aggregated to the total conversion column in the grid.
True
False
All The Right Answers
There you have it. That should be all the answers you need to get through the Kenshoo Search Fundamentals examination with flying colors and get certified.
