LinkedIn Marketing Solutions Fundamentals Certification Answers

LinkedIn Marketing Solutions Fundamentals Certification Answers

The LinkedIn Marketing Solutions Fundamentals Certification is a great way to learn more about marketing solutions from LinkedIn and showcase your knowledge of the opportunities it provides.

Answers To The LinkedIn Marketing Solutions Fundamentals Certification

If you’re looking for help, here are the answers to the exam. Don’t cheat. The knowledge you gain by actually learning is far more valuable than some silly certification no employer is going to care about.

Question 1:  Ebony is looking to track downloads on an eBook her team has created. Her website’s policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?

  • Lead Gen Forms
  • Website Demographics
  • Conversion Tracking
  • Website Retargeting

Question 2: Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.

  • Check the offer landing page and ensure that the offer is clear and the page is mobile optimized
  • Focus on brand awareness and send Message Ads to her potential customers
  • Implement Conversion Tracking to help LinkedIn optimize the campaign

Question 3: Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?

  • Target by Or
  • Target by And

Question 4: Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.

  • Your CRM data
  • Hashtag Targeting
  • Website Retargeting
  • Account Targeting
  • Lookalike Targeting

Question 5: Which feature in Campaign Manager allows you to reach professional audiences on trusted third-party apps and sites outside of the LinkedIn platform?

  • Audience Expansion
  • LinkedIn Audience Network
  • Matched Audiences
  • Lookalike Audiences

Question 6: Which of the following is not a marketing objective that you can meet with LinkedIn ads?

  • Drive awareness
  • Increase consideration
  • Drive conversions
  • Increase the sales closing ratio

Question 7: Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign’s success?

  • Cost Per Result
  • Average CTR
  • Average CPM
  • Reach

Question 8: Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.

  • Enable Audience Expansion
  • Set more competitive bids
  • Increase the daily budget
  • Use the Maximum delivery (Automated) bidding option
  • Use the Manual Bid option
  • Use the LinkedIn Audience Network

Question 9: Which of the following is a best practice to save time while setting up targeting for new campaigns?

  • Forecast results based on your targeting criteria
  • Use targeting templates to pre-save and reuse audiences
  • Make a checklist template with your preferred targeting criteria

Question 10: Which of the following is not a billing option in Campaign Manager?

  • Quarterly Invoicing
  • Credit Card
  • Monthly Invoicing

Question 11: Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

  • Stop her campaign
  • Create a website audience
  • Narrow her current campaign targeting to include HR employees at companies with more than 500 employees

Question 12: Which method is used by LinkedIn to determine which ads are shown?

  • A maximum bidding method where bids are reviewed and validated
  • An auction system based on a relevancy scoreAn optimized bidding method that gives preference to the best bid
  • An auction system based on bids, combined with a relevance score

Question 13: Raquel is looking to use her current audience to reach more people. What could she do?

  • Use the Manual Bid option
  • Enable Audience Expansion
  • Set more competitive bids
  • Increase daily budget

Question 14: What is the recommended way to track conversions?

  • Event-specific image pixel
  • Insight Tag

Question 15: What is the definition of Reach in campaign reporting?

  • The amount of clicks in your campaign divided by the number of impressions
  • The average number of impressions served to each unique user
  • The unique number of people exposed to at least one impression
  • The number of opens for the ads divided by the number of sends

Question 16: Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?

  • Job Function + Company Industry + Company Size
  • Job Seniority + Company Industry + Company Category
  • Job Title + Member Traits + Company Connections

Question 17: Which targeting tools can you use to reach more similar audiences? Select all that apply.

  • Lookalike Audiences
  • Audience Expansion
  • Retargeting

Question 18: Which of the following is a targeting option? Select all that apply.

  • Member Groups
  • Member Skills
  • Company Growth Rate
  • Company Connections
  • Your Company Followers

Question 19: Can you exclude a contact list from your campaign with Matched Audiences?

  • No
  • Yes

Question 20: Peter wants to target the buying committee of a select group of companies. Which step should he take?

  • Combine a target company list and leverage Job Function and Job Seniority too
  • Combine an email contact list with targeting attributes, such as Company Industry
  • Select Member Interests in addition to Job Function

Question 21: Which of the following is not a step when setting up your campaign in Campaign Manager?

  • Choose an Objective
  • Review Page Posts
  • Launch and Optimize
  • Choose the Right Audience

Question 22: Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?

  • Website Clicks, Video Views, Conversions
  • Campaign Demographics, Clicks, Click-through Rate
  • Reach, Frequency, Campaign Demographics
  • Reach, Frequency, Conversions

Question 23: Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?

  • Create a Brand Awareness campaign to give them more information about her products
  • Use Website Retargeting to remind them to purchase when they log into LinkedIn
  • Use Conversion Tracking to motivate them to purchase

Question 24: Can you target all the LinkedIn members that work in a certain company?

  • No
  • Yes, if there are at least 300 employees in the audience

Question 25: When optimizing your targeting strategy, what are the two key elements you should think of?

  • Forecast and Audience
  • Reach and Relevance
  • Cost and Engagement
  • Conversions and Leads

Question 26: Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.

  • Campaign Demographics
  • Conversion Tracking
  • Audience Expansion
  • Website Demographics
  • Website Retargeting

Question 27: When setting up targeting, it’s recommended that you use Job Seniority and Years of Experience instead of age.

  • False
  • True

Question 28: Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?

  • Pause the campaign
  • Increase the bid for underperforming creatives
  • Pause underperforming creatives
  • Adjust targeting

Question 29: Which ad format would you use if you wanted to deliver a direct personalized message?

  • Video Ad
  • Message Ad
  • Single Image Ad

Question 30: Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?

  • Consideration
  • Awareness
  • Conversion

Question 31: Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?

  • Type
  • Objective
  • Status

Question 32: What LinkedIn Page privileges do you need to run your ads?

  • Designated Admin access and/or Sponsored Content posting access
  • Publisher access
  • Recruiter Posters access
  • Campaign Manager access

Question 33: Would you win an auction if you are the highest bidder?

  • Yes, the highest bidder always wins
  • No, the highest bidder never wins
  • It depends, creative relevancy matters

Question 34: LinkedIn ads allows you to reach the largest global community of professionals.

  • False
  • True

Question 35: At a minimum, how often should you evaluate your campaigns?

  • Monthly
  • Quarterly
  • Weekly

Question 36: Which campaign objective should you choose from Campaign Manager if your objective is Engagement?

  • Awareness
  • Consideration
  • Conversion

Question 37: Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?

  • Run each creative in separate campaigns, targeting separate audiences
  • Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
  • Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR
  • Run the creative she likes best

Question 38: What do you need prior to creating a lookalike audience in Campaign Manager?

  • A contact list or website audience
  • A live campaign running for 60 days
  • The Audience Expansion feature activated

Question 39: Which sentence best describes Campaign Manager?

  • It is LinkedIn’s tool to create ad campaigns and engage with different audiencesIt is LinkedIn’s tool to check campaign performance in addition to Campaign Creator, LinkedIn’s tool to create campaigns
  • It is LinkedIn’s ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns

Question 40: Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager? Select all that apply.

  • Video Ad
  • Single Image Ad
  • Text Ad

Question 41: Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply.

  • Single Image Ad
  • Carousel Image Ad
  • Video Ad
  • Conversation Ad

Question 42: Can you customize the columns of your Campaign Manager reporting dashboard?

  • No
  • Yes

Question 43: Which is better in your ads: stock images or real images from your business?

  • Real images from your business, because they are more genuine
  • Stock images, because they are usually better quality and more expressive images

Question 44: Which ad format would you use if you wanted to include multiple unique call-to-action buttons that act like a choose-your-own-path experience?

  • Single Ad
  • Carousel Ad
  • Conversation Ad
  • Message Ad

Question 45: Why should you create a LinkedIn Page? Select all that apply.

  • Because you need a LinkedIn Page to set up LinkedIn ad campaigns
  • Because your LinkedIn Page is the first place members go on LinkedIn to learn about your products and services
  • Because an active LinkedIn Page makes your company more searchable

Question 46: Judi wants to serve ads to professionals who have visited her website. What is her first step?

  • Create a campaign
  • Install the Insight Tag on her website
  • Create a conversion action
  • Create a website audience

Question 47: In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign?

  • No more than 4 to 5
  • No more than 2 to 3
  • No more than 7 to 8
  • There is no such recommendation regarding targeting attributes

Question 48: Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?

  • Audience Attributes
  • Account Targeting

Question 49: What can a Creative Manager role do in Campaign Manager?

  • Create new campaigns and add new creatives
  • Manage billing information for its related creatives
  • View the reports related to certain creatives
  • Edit and add new creatives but cannot create new campaigns

Question 50: What are the three things you need to do to succeed in your auctions? Select all that apply.

  • Ensure a consistent Conversion Rate
  • Bid enough to be competitive
  • Optimize to achieve and maintain a high Click-Through Rate
  • Strive for relevant and engaging content

Question 51: There is a minimum spend per month to qualify for Monthly Invoicing.

  • False
  • True

Question 52: Why is it important to choose the right objective in Campaign Manager?

  • Because your campaign objective determines your targeting options
  • Because your objective determines your campaign settings and how LinkedIn optimizes it to ensure success
  • Because your campaign objective guarantees your performance

Question 53: How is Maximum Delivery (Automated) Bid determined?

  • It allows you to bid on a CPC basis
  • It prioritizes certain ads over others based on the ad formats used
  • It optimizes the budget to focus on the campaign objective selected

Question 54: When will a Matched Audiences campaign begin serving?

  • Immediately
  • Once the Matched Audience has been processed, which can take up to 96 hours
  • Once the Matched Audience has been processed, which can take up to 48 hours

Question 55: Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn’s recommendation, how long should he let the ads run before making optimizations?

  • A couple of days
  • There is no minimum recommended time before optimizing
  • Two months
  • At least a week

Question 56: Why do we recommend your campaigns have at least 4 to 5 different creatives?

  • To minimize content fatigue
  • To target different audiences to different creatives
  • To be able to select a different bidding model on each one

Question 57: Ciara wants to see which types of professionals are visiting her website. Where does she find this information?

  • Campaign Demographics
  • Website Demographics
  • Conversions
  • Matched Audiences

Question 58: How much would you pay if you win an auction?

  • The average of the two highest bid prices
  • The bid price I offered
  • The bid price offered by the second-highest bidder plus 3%
  • The bid price offered by the second-highest bidder plus one cent

Question 59: Which demographics in the Campaign Manager reporting dashboard would help you better understand your site’s audience and reach your ideal prospects?

  • Campaign Demographics
  • Website Demographics

Question 60: Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?

  • Audience Attributes
  • Lookalike Audiences

You Asked, We Answered

There you go. The answers to get you through the LinkedIn Marketing Solutions Fundamentals Certification test. As said previously, using these simply to get a certification that won’t impress most isn’t the point. The knowledge you gain from going through the training and test are far more than any piece of paper.

Now that you’re certified, reward yourself by heading to Amazon to buy yourself something nice. You deserve it.

Author: Ben Brausen

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