Social video is all the rage these days. According to a study by Cisco, video will grow to be 80% of all internet traffic by 2019. It’s clear that we love video and marketers are rushing to produce tons of content to fill that desire.
With all the efforts to create engaging social videos, there’s one thing most are missing. Here’s why marketers must make their videos silent films.
This week Facebook made another announcement regarding changes to how they interpret engagement with video content on the site. While other recent changes took into account time spent on a story as a signal someone may have enjoyed a piece of content, this week’s update looks at how we interact with videos in the news feed and gathers insights from it. Here’s what you should know and how you can take advantage of it.