We’re constantly told that Big Data has the ability to change our world. It’s true, but it also has the ability to show us the truth about the world we already live in. Here’s a look at Everybody Lies: Big Data, New Data, and What The Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz and the truth Big Data brings.
Everybody Lies: Big Data, New Data, and What The Internet Can Tell Us About Who We Really Are
Much of the data we gather just doesn’t add up. What people are willing to admit is far different from their actual actions. Seth Stephens-Davidowitz uncovers the many ways we lie and how we can expose them in his book, Everybody Lies: Big Data, New Data, and What The Internet Can Tell Us About Who We Really Are.
We all have secrets we wouldn’t be comfortable sharing with others, because they’re simply too personal. But we readily share them every day with Google. Throughout this book, we see examples of how our search data shows a much truer picture of who we are than the information we self-report.
You may not be willing to tell others you think you have an STD, but you can bet you’ll be searching for symptoms with a search engine. People may claim they aren’t racist but may search for racist jokes online, contrary to their initial claim. These examples and many more are presented throughout the book and it becomes clear that the real truth is in the data.
Google searches aren’t the only source of truthful data explored. Seth explores numerous other places to find accurate data and examples of how we can utilize this information for a much more accurate picture of human action than self-reported statistics.
The book inspires us to search for the truth in our data. Find the real answers that are often hidden and offers some great insight into places to turn to find that truth.
Data is only as accurate as the source it came from. Everybody Lies shows the problem with many trusted sources of data. It shows the way to find accurate data (truthful) in a world filled with lies and it entertains.
Seth Stephens-Davidowitz does a great job of keeping the reader interested and Everybody Lies is filled with insights and actionable ideas.
Grab your copy of Everybody Lies: Big Data, New Data, and What The Internet Can Tell Us About Who We Really Are from Amazon now and learn to dig good data.