When it comes to conversion rates, we often hear email marketers tout the fact that their favored form of marketing converts at a rate higher than others. They love to tell everyone they beat the rest and how email is the best investment for those looking to convert. But while the numbers may be true, they don’t tell the whole story. Stop bragging email marketers, your conversion rates aren’t as impressive as you make them seem.
As soon as marketers began to realize the power of influencer marketing they took to it and ran. It allows you to harness the power of those that already have a relevant audience and can really increase the success of your campaigns. Though influencer marketing has become popular, most failed to consider ethical and legal questions involved in working with influencers. This has lead some to get into big trouble with the FTC. To keep from getting your company and clients in trouble, here’s what you need to do.
The internet has allowed agencies to grow their offerings and created the digital marketing agency. It’s allowed businesses to grow their reach beyond just local markets and work globally. This lessens local competition and brings opportunities to work with brands we wouldn’t have the ability to do so with locally. While this opportunity is awesome, forgetting your local market is a huge miss that many marketing agencies are making. Here’s why missing local opportunities is hurting your potential.
Change happens. Sometimes it’s for the better, other times for the worse. Change is constant. Without it, we’d be standing still and failing to move business forward. As I’ve experienced change in the work world, it’s become clear that there are two ways people react when change arises. Two types of people: complainer or conqueror. The question is; which one are you?
Trust is huge when it comes to buying. If you don’t trust a product or brand, you’re pretty unlikely to purchase it. We don’t start out trusting of every brand we come across, though we do have a bit of a baseline trust of most brands in many cases. Generally our overall trust is built through consuming information about the brand or product. So where do consumers find that trust and what causes them to take action? Have a look.
Influencer marketing is a powerful tool to help grain greater credibility from your audience and expand the reach of your content. But while many marketers extol the ease of creating such programs, it seems they have limited real-world experience creating them. After the challenges of identifying ideal influencers for your project, the outreach and getting influencer buy-in can pose a number of challenges too.
Getting buy-in is critical. Without it, you’ve got no influencers, and without strong buy-in they’re less likely to be wholly committed to the project, helping to amplify and assist in seeing it greater success.
Buy-in is a challenge. But with an understanding of what it takes to get influencers sign-on, you can see far better success at getting influencers to take part in your projects and the overall influencer marketing project. Here’s how to get influencer buy-in.