Influencer Marketing & The FTC: How To Stay Out Of Trouble

As soon as marketers began to realize the power of influencer marketing they took to it and ran. It allows you to harness the power of those that already have a relevant audience and can really increase the success of your campaigns. Though influencer marketing has become popular, most failed to consider ethical and legal questions involved in working with influencers. This has lead some to get into big trouble with the FTC. To keep from getting your company and clients in trouble, here’s what you need to do.

Why Global Agencies Are Missing Local Opportunities

The internet has allowed agencies to grow their offerings and created the digital marketing agency. It’s allowed businesses to grow their reach beyond just local markets and work globally. This lessens local competition and brings opportunities to work with brands we wouldn’t have the ability to do so with locally. While this opportunity is awesome, forgetting your local market is a huge miss that many marketing agencies are making. Here’s why missing local opportunities is hurting your potential.

Are You A Complainer or Conqueror?

Change happens. Sometimes it’s for the better, other times for the worse. Change is constant. Without it, we’d be standing still and failing to move business forward. As I’ve experienced change in the work world, it’s become clear that there are two ways people react when change arises. Two types of people: complainer or conqueror. The question is; which one are you?

Survey: The Most Trusted Advertising Formats

Trust is huge when it comes to buying. If you don’t trust a product or brand, you’re pretty unlikely to purchase it. We don’t start out trusting of every brand we come across, though we do have a bit of a baseline trust of most brands in many cases. Generally our overall trust is built through consuming information about the brand or product. So where do consumers find that trust and what causes them to take action? Have a look.

How To Get Influencer Buy-in

Influencer marketing is a powerful tool to help grain greater credibility from your audience and expand the reach of your content. But while many marketers extol the ease of creating such programs, it seems they have limited real-world experience creating them. After the challenges of identifying ideal influencers for your project, the outreach and getting influencer buy-in can pose a number of challenges too.

Getting buy-in is critical. Without it, you’ve got no influencers, and without strong buy-in they’re less likely to be wholly committed to the project, helping to amplify and assist in seeing it greater success.

Buy-in is a challenge. But with an understanding of what it takes to get influencers sign-on, you can see far better success at getting influencers to take part in your projects and the overall influencer marketing project. Here’s how to get  influencer buy-in.

5 Things Marketers Have To Stop Doing in 2016

2016 is here. It’s an exciting time as digital marketing keeps evolving. True marketing disruptors to watch are on their way, like algorithmic marketing, recognition strategy, hyper-personal marketing (behavioral targeting), and artificial neural networks. But, while new tactics come to life, there are also things marketers need to stop doing.

For all the new in the world, there are some old tactics that just don’t work anymore. Yet many still hold to them tightly. Maybe it’s because they don’t know that they’re no longer the best way or aren’t aware of the great benefits to investing in other tactics instead. But it’s time to move on from the dying marketing tactics. Here are 5 that people need to let go in 2016.