Study: This Is The Content That Makes People Buy

Content is great. As marketers, we make piles of the stuff. Blog posts, videos, infographics, images, ebooks, whitepapers, and more, all designed to drive people towards the same end-goal.

For most marketers, the reason for the continued creation of content is simple. Because it leads potential and current customers through the funnel. But have you stopped to figure out which types of content are actually making people buy?

Report: How Digital Marketers Allocate Their Time

How you spend your time can greatly impact the success or failure of your marketing campaigns. While many tasks require more time commitment than others, neglecting to give certain stages their proper attention can have a negative impact on the overall success your campaign sees.

A recent report from Econsultancy and Oracle Marketing Cloud looked at where marketers are spending their time, along with their top 3 priorities in terms of time spent. What they found is interesting and may show where some have their priorities a bit mixed up.

Study: The Top 5 Brand Research Channels

Consumers are becoming better informed. Thanks to the internet, there’s a huge wealth of information about every product and brand just a couple clicks away. We use to have to rely on the recommendations of friends and coworkers, magazines like Consumer Reports, or simply buying it and hoping for the best. Now we find countless sources to tell us everything we want to know while still in the early inquiry stage.

The sources people turn to for this information are very important. They can mean the difference between a product becoming the must-buy product or fizzling and being forgotten. For marketers, making sure we’re presenting the best in these places can help mean your brand/product is on everyone’s wish list, rather than perused and passed over. Here are the top 5 ways people research brands and products when they’re looking to buy.

Gmail’s Latest Change Means You Need To Up Your Email Game

Last week, Gmail adds a new Block feature. It allows users to easily block messages from a sender within the email service. All future emails from that sender will be sent to the spam folder. They’ve also added the easy unsubscribe to their Android app.

While this change may not seem like a big deal, it could have a big impact on your email marketing success. Here’s why.

Who Should Own Your Influencer Relationship?

Adding influencers to your marketing campaigns is a wonderful way to increase the draw, authority, and success of your content. And your relationship with the influencers shouldn’t be a once and done event. Those that continue to foster and build those relationships can utilize them over and over again in ongoing campaigns and turn those influencers into true brand advocates.

Managing those relationships isn’t something that just happens. It takes time and effort to nurture, just like every other relationship you have in your life. While agencies offering influencer marketing services generally manage those relationships, here is what you need to know to decide who is best aligned to be in charge.

Get Real With Your Influencer Marketing Influencers

Influencer marketing programs have the ability to take your campaigns to new levels. The added credibility, name recognition, and distribution network that influential folks offer can spread your message far beyond the reaches of the typical ebook, blog post, or other marketing material. We want to shoot for the stars with the players we choose to bring onboard. Big name recognition that brings with it big interest in our message. Just don’t set your sights too big.