How To Pick An Influencer Marketing Agency

Influencer marketing is a hot marketing trend. Companies are looking to actively engage influential people to help further the authenticity and reach of their marketing messages. Influencers offer the ability to take advantage of not only our own social networks but the large and, more importantly, engaged networks the influencers built for themselves too.

With the popularity growing fast, agencies have stepped up the plate to offer influencer marketing services to clients. The trick is to separate those that know what they’re doing from those simply looking to cash in on a current trend. Here’s how you can find an agency that will produce results rather than refuse.

How To Make Sure Your Influencers Are Actually Influential

Influencer marketing is becoming one of the new hot tactics for marketers. Though brands have been using influencers for decades (celebrity endorsements for example), with the growth of social media, almost anyone with a passion can become an influencer on their own topic of expertise. While these influencers add credibility to your marketing pieces, they also have a large number of social followers that should be on target with the products you offer. This can even further increase the potential reach of your marketing efforts.

Those looking to find influencers for their marketing programs often believe that those with a high follower count are automatically an influencer. Sadly, this method of identifying potential partners based largely on following aren’t going to garner the greatest results. Here’s how you can pick prime candidates for your programs.

Quality Is The Key. Don’t Forget It.

Why do we follow others online? No matter what the account, a comedian, a business, a philosopher, etc, the answer is always the same. Because they share great quality content. It doesn’t matter if they share just images, only blog posts, or nothing but quotes, in the end, the quality of those things is why we follow them.

Sadly, while quality is key to the content of those we follow, marketers often forget this in the content they promote. Before promoting anything, we all need to take a step back and check the quality.

Want To Become A B2B Buyer’s Dream? Solve These Frustrations

B2B buyers have problems. A recent survey by SAP found that the average B2B buyer is approached by sales people 64 times every single week. With so many folks vying for their attention, it’s no surprise that they get a bit annoyed and frustrated with their work. So, how can you stand out from the others and become the sales person they want to do business with? The answer is simple. Solve their frustrations.

Imagine that you work a job where many of your frustrations are caused by other people (you may already work in such a position). What if one person didn’t cause the frustrations most of the others did? What if they even solved many of these pain points for you? Think about how much more likely you’d be to want to work with and even buy from them. It’s time to become that person they’re hoping for.

Creating Content With A Quickness Through Curation

As marketers, we all know we need a constant stream of content on their website to keep things fresh and visitors coming back. We spend hours creating blog posts, case studies, white papers, videos and much more to keep people returning. While this constant stream of content is a great way to keep traffic flowing to your site, it takes a lot of work. When you’re looking to create quality content without all the work, curation is your key.

Answers Are Better Than Assumptions

As a kid, I enjoyed stories but my favorite books were ones that taught me about things. How things worked, why things are, who we are. When my grandma bought each family a World Book Encyclopedia set for Christmas one year, I spent hours reading page after page. It didn’t matter the subject (though they were very helpful in school later on), I loved to find the answers to every question I could. In my job as a marketer, I still get to feed that need for knowledge and answering the who, what, where, why, and how. By finding real answers, we can be much better prepared to direct our strategy and efforts.