What Facebook’s Latest Change Means To Your Content

Facebook recently announced that they’re now taking into account the time spent on a story. Even if the viewer doesn’t ‘Like’ or comment on the post, they’ll still give some weight to the fact that they spent time reading it, which means they were engaged by it. This builds on the previous August update for click-bait content which assumed content was likely click-bait if the user clicked the link and then came straight back to Facebook, indicating what they found was not what they’d been hoping for.

So what do these changes mean for your content? Lets take a look at how to best work with these changes to the Facebook news feed.

If Facebook Is Dead, Why Are Many Brands Doing So Awesome?

Since late 2013, it’s been constantly reported that Facebook organic reach is dead. Marketers have thrown up their arms and declared the social network a waste of time and cursed Facebook for trying to charge them to reach their audience (something every other form of advertising does). With so many insisting that the site has killed things for anyone outside of those that will pay-to-play, why are so many big brands seeing such success? What’s happening? Have a look.