Search engine optimization (SEO) is an ever-changing practice. You can never perfect it, as the requirements and rules are always in a constant state of change. While many things have remained fairly steady for some time, there’s a new need on the horizon. Are you ready for the next wave in search optimization?
Modern analytics give marketers countless data points to show performance. From impressions to conversions, CTRs to CLV, reach and return, we can report on just about anything we want within our digital marketing programs. But with such an abundance of data, how can an agency know which data points to report to clients? Here’s what agency analytics reports should look like.
Google AMP rolled out just a couple months ago and many marketers took little notice. This light-weight and mobile-focused website structure offers a better user experience than the weighed-down resource-intensive stuff most of us are use to, but it got little attention from most in website and marketing circles after release. That’s all about to change with the latest announcement by Google last week. Here’s why you can’t keep ignoring AMP.
The internet has allowed agencies to grow their offerings and created the digital marketing agency. It’s allowed businesses to grow their reach beyond just local markets and work globally. This lessens local competition and brings opportunities to work with brands we wouldn’t have the ability to do so with locally. While this opportunity is awesome, forgetting your local market is a huge miss that many marketing agencies are making. Here’s why missing local opportunities is hurting your potential.
Customer behavior offers a wealth of information, if you know where to look. Our own websites can tell us quite a bit about what’s happening and show opportunities to better serve our visitors. With the help of Google Analytics we can see how people are using our site and then make changes to help them find what they need easier. While GA offers countless ways to see how your site is being used, let’s look at your internal website search and the great insight it offers.
No one loves seeing advertising online (well other than those few and far-between campaigns that really make us laugh). To stop their intrusion on our viewing, ad-blocking software has become increasingly popular. A new report from Adobe and one of several startups helping publishers fight ad blocking found that 198 million people globally are now blocking ads, up 41% from 2014. It’s obvious that ads are an annoyance to many. But what if we blocked them all? What might happen to the web as we know it?