With over 100 million daily active users, Snapchat is one of the most popular social networks around. Sharing 8,796 photos every second, users are super active (in fact, 65% of users contribute to content daily). There’s no question that Snapchat is a place many people visit frequently throughout the day.
One of the newer additions to Snapchat is the addition of geofilters. These photo filters add fun text and graphics to your snap. The options available to you are based on your current location, so they’re relevant to the Snapchatter and context of the picture.
Geofilters aren’t just something Snapchat themselves makes either. Users can submit their own! Here’s how you can submit geofilters for Snapchat users.
Snapchat Geofilter Submission Requirements
Before you jump in to submitting your geofilter, there are a couple requirements you must know first. The Snapchat geofilter guidelines offer a great roadmap for people looking to successfully submit their own filters. Start out by knowing what you can and can’t submit.
Places
- Businesses aren’t currently eligible for Community Geofilters.
- Keep your geofence in check. It should cover only the relevant area.
- Geofences need to be local. No covering the country or state.
- Make sure it’s public. Your geofence should cover a venue, neighborhood, landmark, or other public location.
Graphics
- All geofilters must be 100% original. If you didn’t make it, don’t submit it.
- No logos or trademarks.
- No photography.
- No hashtags.
- It has to be creative and compelling.
- Don’t be a screen hog.
- Make sure it’s relevant to the location or people won’t use it.
Required Format
- Must be a web-optimized, transparent PNG file.
- Dimensions must be a width of 1080 pixels and height of 1920 pixels.
- File must be under 300KB (if you’re struggling with file size, TinyPNG can help reduce it).
You can use the Photoshop template or Illustrator template to make creating a geofilter within the required dimensions easier.
Submitting A Snapchat Geofilter
Once you’ve created a geofilter that meets the requirements set forth above, it’s time to submit it. You can submit your Snapchat geofilter here.
Remember to keep the geofence just to the area applicable for your filter and provide information that helps the Snapchat team see why they should pick your filter.
Once you’ve submitted your filter, it’s time to wait and see if you’re approved. It does take some time for Snapchat to review your filter (don’t expect same-day turnaround, so plan ahead with any event-specific filters).
You should receive a confirmation email when your filter has been submitted and you’ll receive another when it’s either approved or declined. If you haven’t gotten an email, your filter hasn’t been reviewed yet. Be patient, they have a lot of people submitting a lot of filters and they have to review every single one.
If you have any additional questions when getting started or while you wait for approval, the geofilter FAQ may be able to answer them.
Geofilter Fun
Submitting your own Snapchat geofilters is a fun way to give people in a specific area cool additions to their snaps. While Sponsored Geofilters for marketers are still looking to launch later this year (we’ll explore them soon), anyone can use the general submission filters to add some fun flair to snaps (as long as they keep it non-commercial).
Submit your first geofilter and add a bit of fun to your snaps and those of other Snapchat users nearby.
