Review: Predictive Analytics For Marketers by Barry Leventhal

Wondering how predictive analytics can help take your marketing to the next level but don’t know where to start? Check out Predictive Analytics For Marketers: Using Data Mining For Business Advantage by Barry Leventhal. Here’s a look at this new book.

How Retailers Are Making The Most Of Personal Buyer Profiles

Understanding your market is a must for all marketers. It’s nearly impossible to sell to people if you don’t know who might be interested in your products. For years marketers have identified their market and connected with customers by building profiles of the people they believed were their buyers. While these profiles are helpful, there’s a more profitable way. Learn how big retailers are making use of personal buyer profiles for big profits.

What Should Agency Analytics Reports Look Like?

Modern analytics give marketers countless data points to show performance. From impressions to conversions, CTRs to CLV, reach and return, we can report on just about anything we want within our digital marketing programs. But with such an abundance of data, how can an agency know which data points to report to clients? Here’s what agency analytics reports should look like.

Facebook Reach Is About To Drop: Why This Is A Good Thing

Over the past couple years, Facebook has made a number of changes which have resulted in lower reach for business pages. While these changes have meant a better experience for Facebook users (the entire point of instituting them), businesses have been up in arms about the lessened reach which resulted.

If you’re someone who has been impacted by a drop in reach, get ready. Facebook reach is about to drop again. But don’t get upset. It’s a good thing. Here’s why.

Most SMBs Are Measuring Social Media Wrong

When it comes to social media, success can be measured in many different ways. The KPIs we use to gauge performance have a big impact on our ability to understand social media performance, and drive the direction of our social strategy. With the right measures of success, we can plot a social media strategy that continues to grow and return great results. The problem is, most SMBs are measuring social media wrong.