You take the time to create great content for your target B2B buyers. Maybe you even create paid ads and target them right at those buyers. And then…. nothing. What happened? Here’s one of the most common reasons why B2B content and ad targeting frequently fails.
B2B buyers have problems. A recent survey by SAP found that the average B2B buyer is approached by sales people 64 times every single week. With so many folks vying for their attention, it’s no surprise that they get a bit annoyed and frustrated with their work. So, how can you stand out from the others and become the sales person they want to do business with? The answer is simple. Solve their frustrations.
Imagine that you work a job where many of your frustrations are caused by other people (you may already work in such a position). What if one person didn’t cause the frustrations most of the others did? What if they even solved many of these pain points for you? Think about how much more likely you’d be to want to work with and even buy from them. It’s time to become that person they’re hoping for.