Survey: The Most Trusted Advertising Formats

Trust is huge when it comes to buying. If you don’t trust a product or brand, you’re pretty unlikely to purchase it. We don’t start out trusting of every brand we come across, though we do have a bit of a baseline trust of most brands in many cases. Generally our overall trust is built through consuming information about the brand or product. So where do consumers find that trust and what causes them to take action? Have a look.

Study: The Top 5 Brand Research Channels

Consumers are becoming better informed. Thanks to the internet, there’s a huge wealth of information about every product and brand just a couple clicks away. We use to have to rely on the recommendations of friends and coworkers, magazines like Consumer Reports, or simply buying it and hoping for the best. Now we find countless sources to tell us everything we want to know while still in the early inquiry stage.

The sources people turn to for this information are very important. They can mean the difference between a product becoming the must-buy product or fizzling and being forgotten. For marketers, making sure we’re presenting the best in these places can help mean your brand/product is on everyone’s wish list, rather than perused and passed over. Here are the top 5 ways people research brands and products when they’re looking to buy.