Employee advocacy is growing fast. 7 out of 10 companies are currently considering, testing, or already have employee advocacy programs.
There’s a reason so many see value in such programs. 79% see increased visibility, 65% get better brand recognition, 44.9% grain increased web traffic, and 33.7% receive improved brand loyalty, just to name a few reasons.
While the benefits for brands are clear, many see numerous challenges when rolling out and getting employees to adopt programs within their organization. Here’s how they can overcome the biggest challenges of creating a successful employee advocacy program.