If Facebook Is Dead, Why Are Many Brands Doing So Awesome?

Since late 2013, it’s been constantly reported that Facebook organic reach is dead. Marketers have thrown up their arms and declared the social network a waste of time and cursed Facebook for trying to charge them to reach their audience (something every other form of advertising does). With so many insisting that the site has killed things for anyone outside of those that will pay-to-play, why are so many big brands seeing such success? What’s happening? Have a look.