Statistics On Social Are Great For Reach, Not For Clicks

Statistics On Social Are Great For Reach, Not For Clicks

Numbers and statistics are awesome. They quickly convey data-backed information in an easily consumable way. Sharing stats is a great way to increase engagement on social too. According to Twitter, messages that contain a number increase retweets by 17%. This is a great increase by simply sharing some insight in your message. While messages with numbers are great for reach, they’re likely hurting you CTR.