Review: They Ask You Answer by Marcus Sheridan

Content marketing is a wonderful tool for informing your audience and ultimately, moving potential customers through the funnel to conversion. Sadly, most marketers approach content marketing in the wrong way. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer addresses the biggest issue with the way most are executing their content marketing efforts.

Review: Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day

We all take on shadow work in addition to the traditional work we do at our day jobs and at home. Why is this unseen work filling out lives and what can we do about it? Here’s a look at Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day and how it impacts us all.

Review: The Internet of Us: Knowing More and Understanding Less in the Age of Big Data

The Internet has brought about huge change in our world. Knowledge is more easily available now than at any time in our history. But with the widespread availability of information that the Internet brings, do we really know more than ever before? The Internet of Us: Knowing More and Understanding Less in the Age of Big Data explores just that question.

Review: Where Good Ideas Come From by Steven Johnson

Throughout history, the world has seen incredible change thanks to great ideas. These insights often seem to come out of nowhere. Not simply minor updates to current inventions or ways of thinking, but truly transformative ideas that change the course of human history. But where do they come from? That’s exactly the question Steven Johnson explores in Where Good Ideas Come From: The Natural History of Innovation.

No More Free Products In Return For Reviews On Amazon

Reviews are a huge part of why we buy the items we choose to buy. 88% of consumers trust online reviews as much as personal recommendations, which shows why online retailers put so much effort into making them available for potential customers to view.

Product reviews are a prominent part of all Amazon item listings. Those with the highest and greatest number of reviews outsell the rest by a large margin. But Amazon just made a change that could have a big impact on the ability for many to get reviews. Here’s what happened and why it’s bad for business.