Study: This Is The Content That Makes People Buy

Content is great. As marketers, we make piles of the stuff. Blog posts, videos, infographics, images, ebooks, whitepapers, and more, all designed to drive people towards the same end-goal.

For most marketers, the reason for the continued creation of content is simple. Because it leads potential and current customers through the funnel. But have you stopped to figure out which types of content are actually making people buy?