Why You Might See A Drop In Conversions Starting October 2017

Conversions Down Chart

Have you seen a sudden drop in conversions starting in October 2017? You aren’t alone, but there’s a likely culprit. This is the source of your slowed success.

Drop In Conversions

Back in April, a little noticed announcement on the Chromium Blog (the open source project which the Google Chrome browser is based upon) announced a change that is negatively impacting numerous websites this October.

After displaying a ‘Not secure’ badge on insecure sites where passwords and credit cards were entered back in January, Google took it a step further with the release of Chrome 62 in October. The browser now displays the ‘Not secure’ popup whenever someone enters any data on an insecure site.

Chrome Treatment Of HTTP Pages

Many may not realize they’re entering information on an insecure site but now that a pop-up alerts them to the fact, we’re sure to see many question their choice to submit that information. This will likely lead to less users completing submission forms on any site that hasn’t been secured.

If you’re seeing a drop in conversions and your site isn’t secure, there’s a very good chance this is the reason. So what’s the solution? Time to get secure. It’s super simple (here’s a great guide to securing your WordPress site) and the benefits far outweigh the effort. It’s time to make it happen.

Time To Go Secure

If your site isn’t secure, there’s no way to avoid this drop in conversions short of going HTTPS. But that’s not a bad thing! Secure sites offer great benefits to both website visitors and owners.

Now is the time to go secure and get back those conversions you may be missing out on. It’s something you should have done a long time ago.

Author: Ben Brausen

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