How To Overcome The Challenges Of Employee Advocacy
Employee advocacy is growing fast. 7 out of 10 companies are currently considering, testing, or already have employee advocacy programs.
There’s a reason so many see value in such programs. 79% see increased visibility, 65% get better brand recognition, 44.9% grain increased web traffic, and 33.7% receive improved brand loyalty, just to name a few reasons.
While the benefits for brands are clear, many see numerous challenges when rolling out and getting employees to adopt programs within their organization. Here’s how they can overcome the biggest challenges of creating a successful employee advocacy program.
Complacency Kills Agencies
Your agency has just scored a new clients. A cool new project, a new learning opportunity, and a chance to show just how awesome you are. You define the goals, the KPIs, and the steps required for success. Then your team works hard to execute and deliver the things required for the client program. There are some tweaks and strategy changes at first, but you quickly zero in on what you and the client want, and begin delivering it. Soon you’ve gotten into a rhythm with your team churning out the daily/weekly/monthly deliverable right on schedule. Everything seems to be right on track and going great. And that’s when your client dumps you.
10 Lessons Learned From Weight Lifting
In 2003, I joined a gym and started working out. Soon I was in the gym 5-6 nights a week for several hours each session. I got to know some of the other regulars and one of the groups invited me to workout with them. I learned a lot from the time spent working out with the group of 4. Things that apply to the gym and life. Here are some of those lessons.
5 Things I Loved About Working Remotely
For a number of years I had the opportunity to work remotely. It was a wonderful experience that I really miss. There are countless advantages for a company to allow their employees to work remote. And there are so many for the worker too. During my time, I found so many reasons to love it. Here are just a couple of them.
The Value Of Sharing What You’re Working On
Every other week, my entire company meets. During this 2 hours on a Friday, various team members present on a wide range of topics. Each time another team presents what they’re working on, or what they’ve just completed, I find both numerous questions (chances to learn form them) and I also see many opportunities.
While most aren’t in the habit of always sharing what they’re doing, I see that doing so would provide countless opportunities to offer help to others and share expertise and insights across the organization. Here’s how it can benefit your company.
Agencies: Are You Sure Your Clients Are Happy?
Agencies: Are You Sure Your Clients Are Happy?
The goal of any agency should be to deliver work and results that make their clients happy (ideally, make them ecstatic). To gauge that happiness, we sometimes survey clients or simply ask. More often, we make assumptions based on the tone of our interactions with them. All of these measurements can inform of how satisfied our clients are with the work they’re getting. Knowing means we can adjust to make sure clients love the things we’re doing. Unfortunately for many, they don’t know until it’s too late.