What Twitter’s New “While you were away…” Means For Brands
On Wednesday, Twitter announced a new feature called “While you were away…”This new addition shows top tweets to less active users that they may have missed while they were away from their Twitter timeline. Like the announcement of most changes to social media networks, many marketers are already down about it and convinced it’s just anther way to make them pay-to-play and screw them out of reaching their audiences. Don’t be so quick to get down on it. Change isn’t bad.
Size Doesn’t Matter When It Comes To Social Following
For many social media marketers, the sum of their success is the total number of social followers they have. They tout the number as some type of badge of honor and seem to believe that they are the superior marketer when they meet someone who has a smaller social network. Don’t sweat them. Social media marketers still measuring success by their follower count are like web marketers that still measure success by page views (please tell me you don’t do that too). They’re looking at the wrong KPI.