Social Sharers Aren’t Created Equal
Very often, marketers make the mistake of assuming that what works for one company on social media, will work for every other company. They see the success others are having and assume they should see the same if they use the same tactics.
One KPI many use when measuring social success, is social shares (this isn’t a smart metric to gauge success by, but we’ll cover that at a later time). When it comes to social sharing success, marketers must remember that all are not created equal.
Quality Is The Key. Don’t Forget It.
Why do we follow others online? No matter what the account, a comedian, a business, a philosopher, etc, the answer is always the same. Because they share great quality content. It doesn’t matter if they share just images, only blog posts, or nothing but quotes, in the end, the quality of those things is why we follow them.
Sadly, while quality is key to the content of those we follow, marketers often forget this in the content they promote. Before promoting anything, we all need to take a step back and check the quality.
Your Followers Don’t Care About Your Big Event
Events are a huge deal for marketers. They offer an opportunity to engage with current and potential customers and really form a strong connection with them. When events come along, we tend to drop everything and put all efforts into promoting the happenings and hype. We really see this on social media, where our channels fill with messages encouraging people to attend events, plan the sessions they’ll be attending, and book their trips. While it’s great to promote your event, we need to remember one thing: You followers don’t care.
The Most Important Element To SlideShare Success
When it comes to consuming presentations and infographics online, SlideShare is one of the best platforms in the biz. It’s a place to find information on just about anything. It’s also a great place for marketers to present longer-form content for their current and potential customers to view. While it’s a great spot to have your content seen, many are missing out on a HUGE opportunity with their decks. It’s time to get the most out of your SlideShares.
Seize Success With Weekend Social Posts
Weekends are great. They’re a time for us to relax, spend time with friends/family, and forget about work. They’re also when many turn to social media to fill their time and see what’s happening in their online communities. While the weekends mean more people are looking online, few brands are taking advantage of the added flow of traffic. This is your chance to jump in and grab their attention while most social marketers are resting on their laurels (and their asses).
Think Before You Hashtag: Creating #Success
Hashtags are a great way of finding related social content, organizing messages by topic/type, and furthering the reach of our social posts. Twitter’s own research shows that using hashtags can increase engagement for individuals by 100% (2x) and 50% (1.5x) for brands. With the ability to expand the reach of our messaging beyond our normal audience, using hashtags should be something everyone looks to do in their messaging. But like all marketing executions, research before deployment can be the difference between success and #fail.