Event Promotion On Social Media Is Missing This

Most organizations promote their upcoming events with social media. They post messages on Twitter, Facebook, LinkedIn and elsewhere that tell their followers when it is and why they should attend. They do a great job amplifying it on their own channels but they’re missing one big potential piece.

Why You Might Want To Reconsider Social Media Contests

Social media giveaways are a great way to attract a lot of people to your profiles and get them to follow in return for a chance to win a prize. Many use promotions to successfully grow their followings and get people talking about their brand. While giveaways are a quick and easy way to gather a bunch of new followers, they may not be as beneficial as you think. Here’s why.

7 Awesome Ways Buffer Is Doing Social and Startups Right

In a world where social tools are popping up (and falling down) by the dozens, it’s rare to find one worth championing. Well, I found one. It’s no secret that I love Buffer. It’s a product I use every day and a company I enjoy interacting with frequently. They’ve gone from an idea to over 2 million registered users in just 5 years. How’d they accomplish this growth? Here are 7 ways they’re building a company and social product like no other.

Does Anyone Use Social Sharing Buttons?

Social sharing is big. In Q4 of 2014, social drove over 30% of all traffic to sites. With social sharing driving so much website traffic, marketers do everything they can to encourage it and make it easier.

One of the ways we try to encourage users to share our content is by placing social sharing buttons on each page of our sites. The thought is that having easy to access buttons makes people more likely to share as it takes some of the additional steps out of the process. It’s also a top-of-mind thing where having them present may remind or encourage people to share our content. While social sharing buttons seem to be a no-brainer, there’s a big problem with them. Almost no one uses them.

If Facebook Is Dead, Why Are Many Brands Doing So Awesome?

Since late 2013, it’s been constantly reported that Facebook organic reach is dead. Marketers have thrown up their arms and declared the social network a waste of time and cursed Facebook for trying to charge them to reach their audience (something every other form of advertising does). With so many insisting that the site has killed things for anyone outside of those that will pay-to-play, why are so many big brands seeing such success? What’s happening? Have a look.

Reach Is NOT A Sign Of Social Success

When measuring success, bigger always seems to be better. You want to have big numbers to show off the awesome work you’ve done. The bigger the better. To get numbers that look the best, marketers often look for the largest number they can find. The problem is, those big numbers often mean very little to the actual success. On social, reach is that over-inflated, almost meaningless number.

Reach is the ultimate potential of a Twitter message. It’s the total number of people that could have seen a message. Reach or potential reach is the number of people that follow you, along with the number of people that follow everyone that retweets your message.

If you have 1,000 Twitter followers and tweet once, your reach is 1,000. If you tweet twice, your reach is 2.000 and so-on. If you tweet once and someone with 500 followers retweets you, the message reach is 1,500. You can see how the reach of a message can quickly add up as the messaging quantity and retweets increase. This gives you big numbers in a hurry, but what does it really tell you?